Water Conservation Essay Example for Free

Water Conservation Essay INTRODUCTION: Water is essential for life on earth. Water is needed for growing food, keeping ourselves clean, generating power, controlling fire and most importantly to stay alive! This list is simply non-ending. This shows that water is an integral part of our daily life and we are heavily dependent on it. Water conservation: Refers to reducing the usage of water and recycling of waste water for different purposes such as cleaning, manufacturing, and agricultural irrigation. Fresh Water Availability: * Two thirds of the surface of the Earth covered with water, so you might be thinking why it is a problem. It is because most human uses require fresh water with about 97.5% of the water on the Earth, salt water it leaves only 2.5% to be fresh water. Furthermore, two thirds of it is made up of ice frozen in glaciers and polar ice caps. The remaining majority is groundwater with a very small fraction present above ground or in the air. * Access to safe drinking water has improved over the last decades in almost every part of the world, but approximately one billion people still lack access to safe water and over 2.5 billion lack accesses to adequate sanitation. There is a clear correlation between access to safe water and GDP per capita. * A recent report of 2009 suggests that by 2030, in some developing regions of the world, water demand will exceed supply by 50%. * Water plays an important role in the world economy, as it functions as a solvent for a wide variety of chemical substances and facilitates industrial cooling and transportation. THE CRISIS: * 97 % of the Earths water is salt water? * The percentage of the worlds total water is available to drink is less than 1 %. * Water conservation refers to reducing the usage of water and recycling of waste water for different purposes like domestic usage, industries, agriculture etc. * Over the years rising populations, growing industrialization, and expanding agriculture have pushed up the demand for water. * Efforts have been made to collect water by building dams, reservoirs and digging wells; some countries have also tried to recycle and desalinate sea water. * Water conservation has become the need of the day. * The method of recharging ground water by harvesting rainwater is gaining importance in many cities. * Water conservation can be done through what you do, not by what you know. * In the forests, water seeps gently into the ground due to vegetation cover. This groundwater in turn feeds wells, lakes, and rivers. Protecting forests means protecting water catchments. In ancient India, people worshipped Nature and one of them was Water. AT A STAKE: The importance of protecting our water resource cannot be overstated. Regrettably, in countries like Canada that are blessed with an abundance of fresh water, there is continuous misuse and abuse of the resource: household toilets that use 20 liters per flush when 6 liters would do, and to industrial plants and municipalities that use water bodies as convenient sewers. About 70 percent of the earth’s surface is covered with water. Of that, only 0.3 percent is usable by humans. The remaining 99.7 percent is either unusable salt water or unavailable fresh water. And, most of the 0.3 percent is out of reach, locked up in icecaps and glaciers. Water is a commodity that is essential to life on this planet. Plants and animals need clean water to survive. Humans rely on finite supplies of freshwater to stay alive, without it people cannot live more than a few days. Almost everything we do uses water in some way. Unfortunately, all of earth inhabitants share 1 percent of all the water on earth. And with exploding human population growth, especially in poor countries, these finite supplies get quickly used up. The water we have now is all there will ever be. We cannot quickly produce more water. It can form on its own through the ecosystem but that takes centuries, whereas using up the earth’s water resources takes just a few seconds by turning on a tap. It is our responsibility to not only conserve water, but to make sure that it stays clean as well. According to the World Bank, as many as two billion people lack adequate sanitation facilities to protect them from water-borne disease, while a billion lack access to clean water altogether. â€Å"According to the United Nations, which has declared 2005-2015 the â€Å"Water for Life† decade, 95 percent of the world’s cities still dump raw sewage into their water supplies?† Thus it should come as no surprise to know th at 80 percent of all the health maladies in developing countries can be traced. Water wastage People waste water in their homes without even realizing it. We have become so accustomed to have a 24 hour supply of water to meet all of our needs from cooking, to cleaning, to drinking, that we sometimes forget that we do not have an infinite supply of water. Besides using renewable energy in the home to cut back on the use of electricity, we must also learn how to save our water supply. Here are a few tips on how to do so. †¢ The first thing you should do is check for leaks in taps, pipes, and dishwasher hoses which can cause over 2,000 liters of water per month to be wasted. Repairing any leaks will save you a ton of money and you will also be saving the environment. †¢ In the same way that you can buy renewable energy, you can also buy water efficient taps that will make the most of your water and will ensure that you are not wasting any while the tap is running. †¢ To save both water and energy, if youre not already using green energy, then you should wait until your dishwasher is completely full before running it. On average, dishwashers use approximately 40 liters of water per load, but thanks to features that some dishwasher have, you can specify that it is a light load, or rinse only, or air dry. All of these features allow you to save both water and energy. Goals of Water Conservation The goals of water conservation efforts include as follows: Sustainability: To ensure availability for future generations, the withdrawal of fresh water from an ecosystem should not exceed its natural replacement rate. Water efficiency: Water efficiency can be defined as the accomplishment of a function, task, process, or result with the minimal amount of water feasible, or an indicator of the relationships between the amount of water needed for a specific purpose and the amount of water used, occupied or delivered. Energy conservation: Water pumping, delivery, and wastewater treatment facilities consume a significant amount of energy. In some regions of the world over 15% of total electricity consumption is devoted to water management. Habitat conservation: Minimizing human water use helps to preserve fresh water habitats for local wildlife and migrating water flow, as well as reducing the need to build new dams and other water diversion infrastructure. Water conservation: Water conservation refers to reducing the usage of water and recycling of waste water for different purposes such as cleaning, manufacturing, and agricultural irrigation. Water Saving Tips * Monitor your water for unusually high use. Your bill and your water meter can help you to discover leaks. * Water your lawn and garden in the morning or evening when the temperatures are cooler, to minimize evaporation. * Wash your fruits and vegetables in a pan of water. Reuse it to water the plants. * Check outdoor faucets, sprinklers and hoses for leaks. * Upgrade older toilets with water efficient models * Water can also be conserved by landscaping with native plants. * Shorten your shower by a minute you will save up to 150 gallons per month. Taps with low flow and high pressure can be used. * Put a weighted object in the toilet tank to displace water so less is used with each flush in conventional water closets. * Run only full loads in the washing machine and dishwasher. EXTRA MEASURES: There is a gap between the seasonal availability of water and its equitable supply throughout the year. Accordingly the storage of water and passage through soils is very important. It is well known that about 70% area in this country is subject to varying degree of water stress. There are areas with heavy rainfall but water problems become predominant during non-monsoon periods. It is thus a matter of concern to create a redistribution system and requirements as and when it is needed. Although there are many methods for water management, the two important methods are mentioned as follows. Rain Water Harvesting: Rain Water Harvesting as a method of utilizing rain water for domestic and agricultural use is already widely used throughout the world. It is a method which has been used since ancient times and is increasingly being accepted as a practical method of providing potable water in development projects throughout the world. It has wide application also in urban and peri-urban areas where the reliability and quality of piped water is increasingly being questioned. Despite these facts the percentage of households using rain water harvesting in Zimbabwe both in urban and rural areas is remarkably low. Social solutions: water conservation programs are typically initiated at the local level, by either municipal water utilities or regional governments. Common strategies include public outreach campaigns, tiered water rates (charging progressively higher prices as water use increases), or restrictions on outdoor water use such as lawn watering and car washing. Watershed Management: A watershed is an area bounded by the divide line of water flow so that a distinct drainage basin of any small or big water course or stream can be identified. The rain falling over this area will flow through only one point of the whole watershed. In other words, the entire area will be drained only by one stream or water course. In this way we will have definitive water resource which can be assessed and analyzed for planning for the optimum utilization through ground water, wells, tube wells, small ponds, bigger tanks or reservoirs. Watershed management is very important for rainfall and resultant run-off. More than 900 watersheds of the flood prone rivers have been identified and are at present in operation. The development of delayed through propagation of water harvesting technology is also based on the concept of micro watershed. Himalayas are one of the most critical watersheds in the world. The damage to reservoirs and irrigation systems and misused Himalayan slopes is mounting as are the costs for the control measures during the flood season every year. The vast hydroelectric power potential can be harnessed from the Himalayas watersheds on a sustainable basis. The concept of water shed management has been extended to agro-industrial watersheds which take care of agro-industrial development. Awareness on Soak Pit: A soak pit is a covered porous-walled chamber that allows water to slowly soak in the ground. Pre-settled effluent from a collection and storage or treatment chamber is discharged to the underground chamber from where it infiltrates into the surrounding soil. Conclusion †¢ We must use our water wisely. Earlier water has been abundant resource and unfortunately was used carelessly. Today water is a precious resource to us and to future generations. Life wouldnt be the same without it. †¢ Water is one of nature’s most important gifts to mankind. Essential to life, the survival of all living beings depends on water.

Most Influential Theologians

Most Influential Theologians St. Thomas Aquinas St. Thomas was born toward the end of 1226 and was born in Italy. St. Thomas was an Italian scholar and the most influential theologian in the Catholic Church. In 1243 he joined the Dominican order which was not like by his parents and they put him in jail for two years. St. Thomas wrote many works philosophy and theology but his most famous is Summa Theological. In it he gives proof of God and his existence. In another section he talks about ethics and how it roots in Aristole. In a chain of acts of will man strives for the highest end. The third part is about Christ. Thomas teaches that Christ is to be regarded as redeemer after his human nature. Thomas was sent to Paris to study under Albert the Great. He served with Albert as his teaching assistant. In 1252 he began to become a master of theology. Thomas was regonized as an excellent theology. He was very holy and would celebrate mass and then have lunch with the friars. Then in the evening he would pray and read. When he became a Dominican he parents really wanted him to become a monk. He was 19 when this happened. He was in Rome but removed and sent to Paris by his parents. His family became desperate to have him not join but he remained determined. At last the he was sent to Rome to meet the master general of the Dominicans. In 1274 St. Thomas died and never got to finish Summa Theologica. He is known as the model for people studying priesthood. In 1333 he was canonized and was declared one of the doctors of the church by Pope Pius V. Kateri Tekakwitha Young Kateri Tekakwitha, born in 1656 near a town called Auriesville in New York, was the daughter of the Mohawk Chief and a Catholic Algonquin. In 1660, at the age of four, her parents and baby brother were killed by a disease that attacked the village, leaving her an orphan. Tekakwitha survived. Although, she was partially blind. She would feel around to find her way. Seeing this, the others called her a name that by which means The One Who Walks Groping for Her Way. Later on, her uncle and two aunts adopted her. They went back to the village where the disease killed her family and rebuilt a village known as Caughnawaga. Over time, she grew into a sweet, shy young woman. She would spend time with her aunts working in the fields. She would often go to the neighboring forest and gather firewood water from the stream and certain roots to make medicine and die. Despite her poor sight, she was very skilled at beadwork. Also, at the woods she would go alone to pray to god and listen to his and her own voice. At the age of 18, is when her holy and religious life truly began. A priest came to their village and established a chapel. Kateri wanted to learn more about Jesus so she decided to be baptized. At the Age of twenty, she was baptized on Easter. Although, her family did not accept her choice to embace Christ so she became a village outcast. Tekakwitha was treated very badly by others in her settlement. In 1677, she left her village and fled to the Catholic Mission of St. Francis Xavier at Sault Saint Louis, near Montreal. Her journey to get to the mission took over two months but because of her determination, she was allowed to receive her First Holy Communion on Christmas day of that same year. She helped the young and came to the assistance of those who were sick. Her favorite devotion was to fashion crosses out of sticks and place them throughout the woods. this would be the sign that whenever she saw one, she would take a moment to pray. One thing that she loved was the rosary, which she wore around her neck every day. People always asked her to tell them a story. they would listen for a long time because when they were with her they felt the presence of God. One day, a priest came to the people and asked why they always circle around Kateri. Their answer would be, We feel closer to God when she is around and her face glows and looks different when she prays.so beautiful as if she were looking at Gods face . On March 25, 1617 she made a vow of perpetual virginity. She wanted to start a convent of Native American sisters but she was discouraged. Due to bad health, Kateri Tekakwitha died in 1680 at the age of twenty-four. her last words were Jesus, I love you. Like the flower she was named for, the lily, her life was short and beautiful. Moments after her death the scarred face of Kateri Tekakwitha was transformed into a beautiful, flawless face. This was witnessed by many people. She was known as Lily of the Mohawks. In 1943, the Catholic church declared her venerable and beatified by Pope John Paul II in 1980. Her feast day id celebrated on July 14 and she is the patroness of World Youth Day 2002. Although not a saint yet, she is the first native American to be declared Blessed. St. Jerome St. Jerome was born at Stridon, a small town in the Roman province of Dalmatia, around 347. In Latin, he was known as Sophronius Eusebius Hieronymus. St. Jerome was not baptized until about 360 or 366 when he went to Rome with his friend Bonosus to pursue their studies. As a student in Rome, he learned how to speak both Greek and Latin but he also engaged in bad activities and needed to repent. To make himself feel better, St. Jerome would visit the remains and items left by the martyrs and the apostles at their catacombs. This experience would remind him of the terrors of hell. To describe Christian concepts, Jerome initially used classical authors but later on converted to Christianity himself. After several years in Rome, he travelled with Bonosus to Gaul and settled in Trier where he began to take up his theological studies as well as meeting many Christian friends. Some of his friends accompanied him when he set out on a journey through Thrace and the Asia Minor. On this journey, two of his friends died and Jerome was seriously ill. During his illness, he had visions that led him to put aside secular studies and devote himself to God. St. Jerome wanted to live a new life of penance so he went for a time to the desert of Chalcis. There he studied, wrote, and attempted to learn the Hebrew language with the guidance of a converted Jew. Returning to Antioch, he was ordained by Bishop Paulinus and continued to study and write. At this time, St. Jerome was a main teacher of the church and was attached to Pope Damascus I and the leading Roman Christians. One of his most famous accomplishments was translating the Bible from Hebrew to Latin so that everyone could understand Gods teachings. Jerome continued to do many important things with the church later on in his life. St. Jerome died near Bethlehem on September 30, 420. His remains were buried in Bethlehem but were later transferred to the basilica of Santa Maria Maggiore in Rome. St. Jerome became the patron saint of librarians and is recognized as the Doctor of the Church. His feast day is on September 30. St. Matthew The writer of the first Gospel and one of the twelve Apostles was not only a strong believer in God but a sinning tax collector as well. St. Matthew was born in the first century Judea as the son of a tax collector named Alpheus. The young Matthew grew up like any boy would have if he lived in that time; learning how to complete his fathers job. His father was a tax collector and taught him how to be a good tax collector like Joseph taught Jesus to be a carpenter. From a sinner, to an Apostle, to a writer of the Gospel, Matthew lived a life a lot like Jesus. He was soon hired by Herod Antipas to collect taxes like his father had. As a tax collector he was given an office located in Capernaum. He soon became despised and thought of as an outcast like all tax collectors. While in a large tax collector meeting in his office, Matthew was called by Jesus to live a life devoted to God like the other eleven Apostles. Although many people were skeptical when Jesus asked a sinning tax collector to follow him, Matthew rose up right then and there, converted and started to follow Jesus. As one of the early Apostles, Matthew was often known as Levi. He is often paired with St. Thomas in the Bible and is thought to be involved with a group of early Christians called the Nazarenes. With this group, Matthew and the Apostles proclaimed that Jesus was the son of God and the everlasting Messiah. Matthew was sent to Palestine alone by Jesus to continue preaching the word of God. He isnt mentioned in the Gospel any more other than in the names of the Apostles. Some historical facts place him in Gentile places preaching to those who lived there. Matthew was present with Mary during Jesus Resurrection and Ascension. Matthew was most likely very literate which was an uncommon trait for people in that time. It is unknown where he began writing the first Gospel also known as the Gospel of the Hebrews. It is called this because he began writing it in Hebrew for the early Hebrew Christians. St. Matthew wrote his Gospel the Gospel of Mark somewhere between AD 50 to AD 55. Matthews Gospel reproduces about 90% of Marks. His Gospel was later translated into Greek so more people could read it but the Greek copy was soon lost. The Hebrew copy was placed in the Library of Caesarea where it was kept for many centuries. St. Matthew turned his life around with the help of a fellow Jew. He became an Apostle, and then wrote the first of the four Gospels. Matthew wrote It is unsure whether he died of natural cause or if he was a martyr. We celebrate his feast day on September 21st. He was canonized by Pope Gregory IX. St. Matthew grew up a sinning tax collector, was called by Jesus, lived the rest of his life devoted to God, and died with the satisfaction of keeping the oldest and greatest memories alive. St. Jude Personal Life St. Jude was born in the first century AD in the area of Galilee, Palestine. He is also known as St. Jude Thaddeus, Thaddeus being his last name which means the brave one while Jude means giver of joy. It is stated in Matthew 13:55 that St. Jude was a brethren of Jesus, brethren being a Hebrew word indicating a blood relationship. It is also reported that his father, Cleophas was a brother of St. Joseph and was later persecuted for his faith, and his mother, Mary was a cousin of the Blessed Virgin and was said to have stood by the Immaculate Conceptions side while Jesus was crucified. St. Jude also had many brothers, two of which was St. James the Less, and St. Simeon the Zealot. Missionary Work St. Jude was one of the twelve apostles of Jesus along with his brothers James and Simeon, and is remembered for asking Christ at the Last Supper why He would not manifest Himself to the whole world after His resurrection. His name is not to be confused with Judas of Iscariot, another one of the twelve apostles since both their names are a Greek Variant of the word Judah. After the Pentecost (in which he was present) St. Jude continued to preach the Gospel in Judea, Samaria, Idumaea, Syria, Libya, and Mesopotamia, where he became a leader of the Church of The East that St. Thomas established there around 37 AD. Although little is known about St. Jude, one of his acknowledged works is the conversion of King Abgar. This idea comes from a Biblical story in which King Abgar of Edessa (a city located in what is now southeast Turkey) asked Jesus to cure him of leprosy and sent an artist to bring him a drawing of Jesus. Impressed with Abgars great faith, Jesus pressed his face into a cloth and gave it to St. Jude to take to Abgar. Once the King saw Jesus image he was cured and he converted to Christianity along with most of the people under his rule. This cloth is believed to be the famous Shroud of Jesus which is currently on display in Turin, Italy. St. Jude is also credited for helping start the Armenian Church, and is believed to be the human author of the Epistle of St. Jude, which is the shortest book in the New Testament. One of his last works before his death was his aid in the election of the bishop of Jerusalem in 62 AD, the bishop that was chosen turned out to be his brother Simeon the Zealot Death Little is known about St. Jude, since he was confused with Judas Iscariot, the betrayer of Jesus, and his veneration was avoided, thus resulting in being known as the Forgotten Saint. Also, there is little information written about him in the Bible since he was known to travel around the world to preach the Gospel. One of the countries that St. Jude traveled to was Armenia, and it was there where he was reportedly murdered for his faith around the year 65 AD, although there are some instances that claim that St. Jude suffered of martyrdom alongside St. Simon in Persia. Armenia was a country that did not completely convert to Christianity until the 3rd century, about 250 years after St. Judes death. We do not know the specifics of St. Judes death, but he is often depicted carrying an axe or a club, suggesting the way in which he was murdered. After his death, his body was brought back to Rome and was placed in a crypt beneath St. Peters Basilica, which people continue to visit to this day. Sainthood St. Jude was canonized pre-congregation, meaning that he was recognized as a saint before the Catholic Church had a formal process of canonization. His feast day for Western Christianity is on October 28, and his feast day for Eastern Christianity it is celebrated on June 19. St. Jude is often associated with St. Simeon the Zealot, whom he shares his feast day with. He is renowned for being the patron saint of Armenia, lost causes, desperate situations, ibises, hospitals, St. Petersburg, Florida, Cotta Lucena City Quezon, the Chicago Police Department, Club de Regattas do Flamengo (soccer team) from Rio de Janeiro, Brazil. Remembrance Today Even though St. Jude isnt as well known as some of the other saints, he is still as important and is venerated in many religions including the Roman Catholic Church, Eastern Orthodox Churches, Eastern Catholic Churches, the Church of the East, the Coptic Church, and the Anglican Communion. Nowadays, St. Jude is probably best known for being the namesake of many hospitals specializing in treating people, and specifically children in terminal illnesses since he is the patron saint of desperate causes. We pray to him now in time of desperate need for the reason that he provided a lot of inspirational support to a group of Christians who were being persecuted in Eastern churches and he exhorted them to keep their faith and to stay in the love of God as they had been taught. We usually see St. Jude depicted carrying the image of Jesus (taken from the story of King Agbar), carrying an Axe, club, boat, oar, and/or a medallion. The following is a common prayer dedicated to St. Jude: Most holy apostle, Saint Jude, faithful servant and friend of Jesus, the Church honors and invokes you universally, as the patron of hopeless cases, of things almost despaired of. Pray for me, I am so helpless and alone. Make use I implore you, of that particular privilege given to you, to bring visible and speedy help where help is almost despaired of. Come to my assistance in this great need that I may receive the consolation and help of heaven in all my necessities, tribulations, and sufferings, particularly (here make your request) and that I may praise God with you and all the elect forever. I promise, O blessed Saint Jude, to be mindful of this great favor, to always honor you as my special and powerful patron, and to gratefully encourage devotion to you. Amen. Saint John the Apostle Saints to me are always people we can look up to and know that they were true followers of Jesus. Saints are a great guide on how to act and be when we grow up or even as teenagers. When we are in doubt we sometimes ask our selves what would Jesus do but we can also ask are selves what would the saints do and know that we would get the right answer. St. John the apostle was the son of Zebedee and was called to be on of the 12 apostles of Jesus along with his brother James. They also were with Jesus on his ministries. John appears on the list of the apostles in Acts and in the synoptic gospels. James and John were also believed to be given the nick name Boanerges which means sons of thunder due to their tempers. In the Bible there are no details about how old john might have been when he became one of Jesus disciples but the Christians say that he lived to at least 100 CE which would have been pretty old. There is also nothing in the Bible telling about how long his activity in Judea lasted. Christian traditions also say that John had a important position in the Apostolic body. John was also present at the transfiguration of Jesus. This is some of the things we have gotten from the Bible. John, according to the Bible, was said to be more important than all the other apostles. The reason why was because he was present at many important time such as the transfiguration, and at the Garden of Gethsemane before Jesus was arrested. Paul later in the Bible also calls John the pillar of the Jerusalem church. John was also important because he has been believed to be the author of the fourth gospel, three canonical letters, and the book of revelation. There are so many thing we can learn from saints and these are the most important things that I took from Saint John the Apostle. Again next time you need help deciding what to do just ask yourself what would Jesus do OR what would the saints do. St. Nicholas Having a wonderful family will get you many places, just like were it got Saint Nicholas. Saint Nicholas came from a wealth family who loved him very much. Sadly, Nicholas parents died while he was still young. Nick was a devoted catholic and when he received his fortune from his parents death, he decided to use it to help the poor and needy. Instead of using the money for himself, he used it for others, which was a start of his generosity. As a young man, Nicholas was known for his kindness. He devoted his life to serving God and became Bishop of Myra while still a young man. He took control of this job to show how responsible he was. This position was very good for Nick and I think it taught him many important things in life. Many people in the land knew that this man was a generous, kindhearted, children loving man who had concerns for other people just like sailors and ships sailings on the oceans. For loving and doing all these things, Nicholas was exiled and imprisoned for believing in god, just like Jesus. This conflict made many people angry and trying to rebel. At this time, there were so many priest, deacons, and other religious believers imprisoned that there was no room for murders, thieves and robbers. After he was released, Nicholas joined the council of Nicaea. After leaving the council, St. Nicholas died on December 6, which is his feast day. On this day, it is a time to reflect on how St. Nicholas was kind to everyone, just like we should be to. Creating this great example for us shows that we need to follow his good ways. Remembering this day will make us realize that we should all commit good deeds no matter what day it is. St. Nicholas was the Patron Saint of Russia. He has many churches named after is glorious name. As a young boy, St. Nick proved to not only himself, but also others that he was a responsible adult. Many people believe you become responsible when youre older, but Saint Nick proved them wrong. He left behind a great example and reputation that will live on forever. St. Augustine of Hippo St. Augustine of Hippo, also known as Aurelius Augustinus, was born into a middle class family on November 13, 354 in Tagaste, modern day Algeria. He was the son of St. Monica and of Patricius. As a young boy, Augustine received a catholic education. His father had believed that he was successful that he had sent him to Cathage, to prepare for his forensic career. St. Augustine was a man of belief, strength, and success. For this he had succeeded in life. Augustine came into the church for having such a strong belief. The reason why he became such a strong believer, was when he had become very ill and could not receive baptism, but he pursued that dream of his. He had joined the men of prayer group and he had three ideas stuck deep in his heart. The first idea was a divine providence or the virtue of prudence. The second one was the future with terrible sanctions or going to hell. The last idea that was in his heart was Christ is above all and the Savior. He also became close with the church when he had given up on Divine Truth and had prayed to the Blessed Mother. The prayers to the blessed mother brought him back to his faith and decided that Christianity was the religion for him. At the start of his religious life he became a priest. The only thing he had kept when he became a priest was his familys house which became a monastic house. Then later on in his life he became a bishop. As he came back to his Christian faith, he wrote about his experiences in books called, Retractions. As he lived his life of prayer, he became closer to God. He also learned how to live a life of peace. As his life drew near so did his life of becoming a saint. On August 28, 430, at the age of seventy-five, Augustines life had come to an end. Augustine was a patron of brewers. As his life came close to its end, he spent almost every moment praying to God. Augustine has become one of my favorite saints as I have learned more about him. His life was powerful and interesting to me. I will try to live my life as an image of him and live out my faith, become closer to the church and God. St. Leo the Great Saint Leo the great was and Italian aristocrat and is the first pope of the Catholic Church to be called The Great. He is best known for meeting Attila the Hun in 452 AD and persuading him to turn back on the invasion of Western Europe. He is also known for being called the Doctor of the Church. St. Leos date of birth is still unknown to this day, but he was born in Tuscany, in Northern France, but refers to Rome and his home town. But it is said that his family moved to Rome when he was very young. The earliest information about Saint Leo being part of the churchs clergy when he was a deacon under Pope Celestine I. While Leo was away on a civil mission to bring peace to France, Pope Sixtus III on August 19, 440. As the people of Rome knew of Leos care and love for the individual souls, Leo was voted by the people to be their bishop. But when the people asked Leo to come back to Rome the Holy Spirit was working through all the faithful, so when Leo came back he was anointed Pope of Rome. He was elected on September 9, 440 AD and would reign as pope for the next 21 years. As pope of the Rome Leo labored constantly to protect the integrity of Faith by waging wars, taking strenuous actions against regions, and ordered to correct the errors of countries in Spain. He did all of this because he cared about the people and the faithful. He wanted them to have the most loving gift of all and that was the teachings of Christ that was handed down by the apostles. He continued to do this by defending the unity of the Catholic Church and with constancy strove to teach all men who were doctrines to lead their souls to the greatest fulfillment of salvation. Pope Leo the Greats pontificate was a continuous period of tireless effort directed at upholding the unity of the Church as the people thought. But after this he did much more. He cared about the Church so much that he tried his hardest to stop invasions in order to save more lives. Such as when he went to Atilla the Hun in 452 and persuading him with all his power to turn back on the invasion of Western Europe. Legend has it that Attila, on looking above St. Leo, saw in a vision that Saints Peter and Paul would support the Popes wishes, which struck him with fear. One of his most important persuasions was with Genseric the Vandal, who had captured the city of Rome. But thanks to Pope Leos intervention the Vandals didnt even touch Rome by not hurting or killing anyone or even taking down the Churches. Pope Saint Leo the Great certainly possessed true care and love for the Church. He submitted his whole heart to Christ, labored to lead others into committing themselves into the See of Peter, and used all his influence to maintain the unity of the Church. If you ask me I would say Saint Leo the Great modeled his life after the sixth Beatitude, which proclaims, Blessed are the pure in heart, for they shall see God. He has a connection between purity of heart and of faith. He exemplifies love of truth and orthodoxy of faith. In 1754 Benedict XIV exalted St. Leo to the dignity of Doctor of the Church. Not quite two centuries later, Pope Pius XII, in a sermon given on October 12, 1952, noted that Pope Saint Leo is the greatest among the great. Saint Martin of Tours Saint Martin of Tours was born around the time 317 A.D in modern-day Hungary. Martins father was a senior officer in the Roman Army; he was stationed in Ticinum, Cisalpine Gaul (now Pavia, Italy) where Martin grew up. Later, in Martins pre-teen years, he found God and took charge of his religious life. Martin learned many things about God and started on his way to becoming a saint. When Martin was ten years old he went to the church against his parents and became a candidate for baptism. His parents were very upset with him because he went against their wishes. When Martin was fifteen years old, because his father was a retired officer, Martin was required to join the army. While Martin was stationed in Amiens, he experienced the vision that is most remembered today. He was at the gates of the city of Amiens with his soldiers when he met a scarcely dressed beggar. He automatically cut his own military cloak in half and shared it with the beggar. That night he dreamed of Jesus wearing the half-cloak Martin had given away. He heard Jesus say to the angels: Here is Martin, the Roman soldier who is not baptized; he has clad me. (Sulpicius, ch 2). This dream confirmed Martins fidelity. He was then baptized at the age of eighteen. Later Martin thought his faith prohibited him from fighting and shouted I am a soldier of Christ. I cannot fight. He was charged of cowardice and put in jail. Martin followed the way of the Lord and always served others. Some of the things he was known for were that he was against poverty and did everything he could to help the less fortunate. Some emblems that remind us of him are trees, beggars, soldiers and cloaks. He was known for many great deeds and acts of charity and kindness. Martin died on November 8, 397, in Candes, Gaul (modern-day France). Martin of Tours was just over eighty when he died. He is the patron Saint of beggars and soldiers. We celebrate his feast day on November 11th. Prayer: God, Your Bishop Saint Martin glorified You by both his life and death. Renew in us Your grace, so that neither death nor life can separate us from Your love. Amen Saint John the Baptist But He who acts in truth comes into the light, to make clear that his deeds are done in God. (Luke 3:21) Saint John was the cousin of Jesus. He was a baptizer. He was born to the people named Elizabeth and Zachariah. He had many duties such as; being the first baptizer, writing a gospel ect He told the people to repent and that the Lord is upon them. But his cry was not answered by many passing people. John was often mistaken for the Messiah. He was very holy, and spread Gods word so well that he was called The Anointed One. You yourselves are witnesses to the fact that I said: I am not the Messiah; I am sent before Him.'(Luke 3:28) To be a saint you have to have humility, you have to be willing to die for your faith. You have to be open to the fact that you have to make sacrifices to be a soldier of Christ. He took His chance and became that soldier and was the first priest, and was the first leader to baptize someone. He had a lot of weight on his shoulders that day. The cousin of the Lord being asked to baptize someone when you have no idea what to do. He had to be brave to be that kind of person. In current life today we should be Johns. We should be able to die for our faith and give it all up for the Lord. We were all sent by God to do his will and to be the messengers for his faith. We are to live by example and be the little Johns of the world. If we love and care for Jesus and God then we should be able to understand how we are part of the great plan of salvation. From John, we can learn that we just cant sit here and wait for miracles to happen, we need to write of the Lords love, sing of the Lords love, be the Lords love. Saint Anthony the Abbot Saint Anthony the Abbot was born in 251 at Heracleus, Egypt. He is also known by many names such as Abba Antonius, Anthony of Egypt, Anthony of the Desert, and Anthony the Anchorite. Anthony grew up in a wealthy family. He lived a good childhood and a healthy life. But unexpectedly everything changed. When he was about 20 years old his parents unexpectedly died. He ensured that his sister got a good education and that was about all he could do. But then the lord spoke to him and said If thou wilt be perfect, go, sell, what thou hast, and give to the poor. After Anthony heard this he gave away all of his possessions and started his holy life in the desert. He lived as a hermit in an old abandoned fort for more than 20 years praying in solitude. But the devil tried to tempt him many times and he never gave in to its temptations. But he wasnt always alone. Many followers and admirers came into his fort. He healed many of the sick who came and was also a spiritual counselor for others. He had so many disciples following him that he had to build two monasteries! A lot of people helped him by weaving baskets and making brushes for him which made him the patron of those 2 trades. Saint Anthony was also the patron saint of grave diggers and people who work with pigs. He was patron of gravediggers because he buried an Anchorite which was someone who walled themselves up to be alone in prayer. He was patron of pigs because he used pork to reduce inflammation and itching. An artist drew a picture of him with a pig and someone took it as Anthony being the patron saint of pigs. In 311 Anthony shortly left his fort to go fight Arianism in Alexandria. He also left to comfort the victims of the persecutions at Maximinus. While he was out of his fort he met his sister. It turns out she had also become a holy person and chosen to become a nun. Anthony did return to the desert but he did not return to his fort. He retired in a cave in Mount Colzim. Saint Anthony also knew some other saints. During the later part of his life he became good friends with Saint Paul the Hermit. And his biography was written by Saint Athanasius of Alexandria. He also founded a religious order of hermits. Saint Anthony died at Mount Colzim in 356 due to natural causes. Many people still follow his influences to this day. His order of hermits is still around. People give away possessions to help others. He was canonized by the Pre-Congregation which is where saints are canonized by local church officials so no one knows the exact canonization date. Saint Dominic Saint Dominic is the founder of the Order of Preachers, more commonly known as the Dominican Order. He is also the patron saint of astronomers and the Dominican Republic. Close friends with our patron, Saint Francis of Assisi, he was born into a very re Most Influential Theologians Most Influential Theologians St. Thomas Aquinas St. Thomas was born toward the end of 1226 and was born in Italy. St. Thomas was an Italian scholar and the most influential theologian in the Catholic Church. In 1243 he joined the Dominican order which was not like by his parents and they put him in jail for two years. St. Thomas wrote many works philosophy and theology but his most famous is Summa Theological. In it he gives proof of God and his existence. In another section he talks about ethics and how it roots in Aristole. In a chain of acts of will man strives for the highest end. The third part is about Christ. Thomas teaches that Christ is to be regarded as redeemer after his human nature. Thomas was sent to Paris to study under Albert the Great. He served with Albert as his teaching assistant. In 1252 he began to become a master of theology. Thomas was regonized as an excellent theology. He was very holy and would celebrate mass and then have lunch with the friars. Then in the evening he would pray and read. When he became a Dominican he parents really wanted him to become a monk. He was 19 when this happened. He was in Rome but removed and sent to Paris by his parents. His family became desperate to have him not join but he remained determined. At last the he was sent to Rome to meet the master general of the Dominicans. In 1274 St. Thomas died and never got to finish Summa Theologica. He is known as the model for people studying priesthood. In 1333 he was canonized and was declared one of the doctors of the church by Pope Pius V. Kateri Tekakwitha Young Kateri Tekakwitha, born in 1656 near a town called Auriesville in New York, was the daughter of the Mohawk Chief and a Catholic Algonquin. In 1660, at the age of four, her parents and baby brother were killed by a disease that attacked the village, leaving her an orphan. Tekakwitha survived. Although, she was partially blind. She would feel around to find her way. Seeing this, the others called her a name that by which means The One Who Walks Groping for Her Way. Later on, her uncle and two aunts adopted her. They went back to the village where the disease killed her family and rebuilt a village known as Caughnawaga. Over time, she grew into a sweet, shy young woman. She would spend time with her aunts working in the fields. She would often go to the neighboring forest and gather firewood water from the stream and certain roots to make medicine and die. Despite her poor sight, she was very skilled at beadwork. Also, at the woods she would go alone to pray to god and listen to his and her own voice. At the age of 18, is when her holy and religious life truly began. A priest came to their village and established a chapel. Kateri wanted to learn more about Jesus so she decided to be baptized. At the Age of twenty, she was baptized on Easter. Although, her family did not accept her choice to embace Christ so she became a village outcast. Tekakwitha was treated very badly by others in her settlement. In 1677, she left her village and fled to the Catholic Mission of St. Francis Xavier at Sault Saint Louis, near Montreal. Her journey to get to the mission took over two months but because of her determination, she was allowed to receive her First Holy Communion on Christmas day of that same year. She helped the young and came to the assistance of those who were sick. Her favorite devotion was to fashion crosses out of sticks and place them throughout the woods. this would be the sign that whenever she saw one, she would take a moment to pray. One thing that she loved was the rosary, which she wore around her neck every day. People always asked her to tell them a story. they would listen for a long time because when they were with her they felt the presence of God. One day, a priest came to the people and asked why they always circle around Kateri. Their answer would be, We feel closer to God when she is around and her face glows and looks different when she prays.so beautiful as if she were looking at Gods face . On March 25, 1617 she made a vow of perpetual virginity. She wanted to start a convent of Native American sisters but she was discouraged. Due to bad health, Kateri Tekakwitha died in 1680 at the age of twenty-four. her last words were Jesus, I love you. Like the flower she was named for, the lily, her life was short and beautiful. Moments after her death the scarred face of Kateri Tekakwitha was transformed into a beautiful, flawless face. This was witnessed by many people. She was known as Lily of the Mohawks. In 1943, the Catholic church declared her venerable and beatified by Pope John Paul II in 1980. Her feast day id celebrated on July 14 and she is the patroness of World Youth Day 2002. Although not a saint yet, she is the first native American to be declared Blessed. St. Jerome St. Jerome was born at Stridon, a small town in the Roman province of Dalmatia, around 347. In Latin, he was known as Sophronius Eusebius Hieronymus. St. Jerome was not baptized until about 360 or 366 when he went to Rome with his friend Bonosus to pursue their studies. As a student in Rome, he learned how to speak both Greek and Latin but he also engaged in bad activities and needed to repent. To make himself feel better, St. Jerome would visit the remains and items left by the martyrs and the apostles at their catacombs. This experience would remind him of the terrors of hell. To describe Christian concepts, Jerome initially used classical authors but later on converted to Christianity himself. After several years in Rome, he travelled with Bonosus to Gaul and settled in Trier where he began to take up his theological studies as well as meeting many Christian friends. Some of his friends accompanied him when he set out on a journey through Thrace and the Asia Minor. On this journey, two of his friends died and Jerome was seriously ill. During his illness, he had visions that led him to put aside secular studies and devote himself to God. St. Jerome wanted to live a new life of penance so he went for a time to the desert of Chalcis. There he studied, wrote, and attempted to learn the Hebrew language with the guidance of a converted Jew. Returning to Antioch, he was ordained by Bishop Paulinus and continued to study and write. At this time, St. Jerome was a main teacher of the church and was attached to Pope Damascus I and the leading Roman Christians. One of his most famous accomplishments was translating the Bible from Hebrew to Latin so that everyone could understand Gods teachings. Jerome continued to do many important things with the church later on in his life. St. Jerome died near Bethlehem on September 30, 420. His remains were buried in Bethlehem but were later transferred to the basilica of Santa Maria Maggiore in Rome. St. Jerome became the patron saint of librarians and is recognized as the Doctor of the Church. His feast day is on September 30. St. Matthew The writer of the first Gospel and one of the twelve Apostles was not only a strong believer in God but a sinning tax collector as well. St. Matthew was born in the first century Judea as the son of a tax collector named Alpheus. The young Matthew grew up like any boy would have if he lived in that time; learning how to complete his fathers job. His father was a tax collector and taught him how to be a good tax collector like Joseph taught Jesus to be a carpenter. From a sinner, to an Apostle, to a writer of the Gospel, Matthew lived a life a lot like Jesus. He was soon hired by Herod Antipas to collect taxes like his father had. As a tax collector he was given an office located in Capernaum. He soon became despised and thought of as an outcast like all tax collectors. While in a large tax collector meeting in his office, Matthew was called by Jesus to live a life devoted to God like the other eleven Apostles. Although many people were skeptical when Jesus asked a sinning tax collector to follow him, Matthew rose up right then and there, converted and started to follow Jesus. As one of the early Apostles, Matthew was often known as Levi. He is often paired with St. Thomas in the Bible and is thought to be involved with a group of early Christians called the Nazarenes. With this group, Matthew and the Apostles proclaimed that Jesus was the son of God and the everlasting Messiah. Matthew was sent to Palestine alone by Jesus to continue preaching the word of God. He isnt mentioned in the Gospel any more other than in the names of the Apostles. Some historical facts place him in Gentile places preaching to those who lived there. Matthew was present with Mary during Jesus Resurrection and Ascension. Matthew was most likely very literate which was an uncommon trait for people in that time. It is unknown where he began writing the first Gospel also known as the Gospel of the Hebrews. It is called this because he began writing it in Hebrew for the early Hebrew Christians. St. Matthew wrote his Gospel the Gospel of Mark somewhere between AD 50 to AD 55. Matthews Gospel reproduces about 90% of Marks. His Gospel was later translated into Greek so more people could read it but the Greek copy was soon lost. The Hebrew copy was placed in the Library of Caesarea where it was kept for many centuries. St. Matthew turned his life around with the help of a fellow Jew. He became an Apostle, and then wrote the first of the four Gospels. Matthew wrote It is unsure whether he died of natural cause or if he was a martyr. We celebrate his feast day on September 21st. He was canonized by Pope Gregory IX. St. Matthew grew up a sinning tax collector, was called by Jesus, lived the rest of his life devoted to God, and died with the satisfaction of keeping the oldest and greatest memories alive. St. Jude Personal Life St. Jude was born in the first century AD in the area of Galilee, Palestine. He is also known as St. Jude Thaddeus, Thaddeus being his last name which means the brave one while Jude means giver of joy. It is stated in Matthew 13:55 that St. Jude was a brethren of Jesus, brethren being a Hebrew word indicating a blood relationship. It is also reported that his father, Cleophas was a brother of St. Joseph and was later persecuted for his faith, and his mother, Mary was a cousin of the Blessed Virgin and was said to have stood by the Immaculate Conceptions side while Jesus was crucified. St. Jude also had many brothers, two of which was St. James the Less, and St. Simeon the Zealot. Missionary Work St. Jude was one of the twelve apostles of Jesus along with his brothers James and Simeon, and is remembered for asking Christ at the Last Supper why He would not manifest Himself to the whole world after His resurrection. His name is not to be confused with Judas of Iscariot, another one of the twelve apostles since both their names are a Greek Variant of the word Judah. After the Pentecost (in which he was present) St. Jude continued to preach the Gospel in Judea, Samaria, Idumaea, Syria, Libya, and Mesopotamia, where he became a leader of the Church of The East that St. Thomas established there around 37 AD. Although little is known about St. Jude, one of his acknowledged works is the conversion of King Abgar. This idea comes from a Biblical story in which King Abgar of Edessa (a city located in what is now southeast Turkey) asked Jesus to cure him of leprosy and sent an artist to bring him a drawing of Jesus. Impressed with Abgars great faith, Jesus pressed his face into a cloth and gave it to St. Jude to take to Abgar. Once the King saw Jesus image he was cured and he converted to Christianity along with most of the people under his rule. This cloth is believed to be the famous Shroud of Jesus which is currently on display in Turin, Italy. St. Jude is also credited for helping start the Armenian Church, and is believed to be the human author of the Epistle of St. Jude, which is the shortest book in the New Testament. One of his last works before his death was his aid in the election of the bishop of Jerusalem in 62 AD, the bishop that was chosen turned out to be his brother Simeon the Zealot Death Little is known about St. Jude, since he was confused with Judas Iscariot, the betrayer of Jesus, and his veneration was avoided, thus resulting in being known as the Forgotten Saint. Also, there is little information written about him in the Bible since he was known to travel around the world to preach the Gospel. One of the countries that St. Jude traveled to was Armenia, and it was there where he was reportedly murdered for his faith around the year 65 AD, although there are some instances that claim that St. Jude suffered of martyrdom alongside St. Simon in Persia. Armenia was a country that did not completely convert to Christianity until the 3rd century, about 250 years after St. Judes death. We do not know the specifics of St. Judes death, but he is often depicted carrying an axe or a club, suggesting the way in which he was murdered. After his death, his body was brought back to Rome and was placed in a crypt beneath St. Peters Basilica, which people continue to visit to this day. Sainthood St. Jude was canonized pre-congregation, meaning that he was recognized as a saint before the Catholic Church had a formal process of canonization. His feast day for Western Christianity is on October 28, and his feast day for Eastern Christianity it is celebrated on June 19. St. Jude is often associated with St. Simeon the Zealot, whom he shares his feast day with. He is renowned for being the patron saint of Armenia, lost causes, desperate situations, ibises, hospitals, St. Petersburg, Florida, Cotta Lucena City Quezon, the Chicago Police Department, Club de Regattas do Flamengo (soccer team) from Rio de Janeiro, Brazil. Remembrance Today Even though St. Jude isnt as well known as some of the other saints, he is still as important and is venerated in many religions including the Roman Catholic Church, Eastern Orthodox Churches, Eastern Catholic Churches, the Church of the East, the Coptic Church, and the Anglican Communion. Nowadays, St. Jude is probably best known for being the namesake of many hospitals specializing in treating people, and specifically children in terminal illnesses since he is the patron saint of desperate causes. We pray to him now in time of desperate need for the reason that he provided a lot of inspirational support to a group of Christians who were being persecuted in Eastern churches and he exhorted them to keep their faith and to stay in the love of God as they had been taught. We usually see St. Jude depicted carrying the image of Jesus (taken from the story of King Agbar), carrying an Axe, club, boat, oar, and/or a medallion. The following is a common prayer dedicated to St. Jude: Most holy apostle, Saint Jude, faithful servant and friend of Jesus, the Church honors and invokes you universally, as the patron of hopeless cases, of things almost despaired of. Pray for me, I am so helpless and alone. Make use I implore you, of that particular privilege given to you, to bring visible and speedy help where help is almost despaired of. Come to my assistance in this great need that I may receive the consolation and help of heaven in all my necessities, tribulations, and sufferings, particularly (here make your request) and that I may praise God with you and all the elect forever. I promise, O blessed Saint Jude, to be mindful of this great favor, to always honor you as my special and powerful patron, and to gratefully encourage devotion to you. Amen. Saint John the Apostle Saints to me are always people we can look up to and know that they were true followers of Jesus. Saints are a great guide on how to act and be when we grow up or even as teenagers. When we are in doubt we sometimes ask our selves what would Jesus do but we can also ask are selves what would the saints do and know that we would get the right answer. St. John the apostle was the son of Zebedee and was called to be on of the 12 apostles of Jesus along with his brother James. They also were with Jesus on his ministries. John appears on the list of the apostles in Acts and in the synoptic gospels. James and John were also believed to be given the nick name Boanerges which means sons of thunder due to their tempers. In the Bible there are no details about how old john might have been when he became one of Jesus disciples but the Christians say that he lived to at least 100 CE which would have been pretty old. There is also nothing in the Bible telling about how long his activity in Judea lasted. Christian traditions also say that John had a important position in the Apostolic body. John was also present at the transfiguration of Jesus. This is some of the things we have gotten from the Bible. John, according to the Bible, was said to be more important than all the other apostles. The reason why was because he was present at many important time such as the transfiguration, and at the Garden of Gethsemane before Jesus was arrested. Paul later in the Bible also calls John the pillar of the Jerusalem church. John was also important because he has been believed to be the author of the fourth gospel, three canonical letters, and the book of revelation. There are so many thing we can learn from saints and these are the most important things that I took from Saint John the Apostle. Again next time you need help deciding what to do just ask yourself what would Jesus do OR what would the saints do. St. Nicholas Having a wonderful family will get you many places, just like were it got Saint Nicholas. Saint Nicholas came from a wealth family who loved him very much. Sadly, Nicholas parents died while he was still young. Nick was a devoted catholic and when he received his fortune from his parents death, he decided to use it to help the poor and needy. Instead of using the money for himself, he used it for others, which was a start of his generosity. As a young man, Nicholas was known for his kindness. He devoted his life to serving God and became Bishop of Myra while still a young man. He took control of this job to show how responsible he was. This position was very good for Nick and I think it taught him many important things in life. Many people in the land knew that this man was a generous, kindhearted, children loving man who had concerns for other people just like sailors and ships sailings on the oceans. For loving and doing all these things, Nicholas was exiled and imprisoned for believing in god, just like Jesus. This conflict made many people angry and trying to rebel. At this time, there were so many priest, deacons, and other religious believers imprisoned that there was no room for murders, thieves and robbers. After he was released, Nicholas joined the council of Nicaea. After leaving the council, St. Nicholas died on December 6, which is his feast day. On this day, it is a time to reflect on how St. Nicholas was kind to everyone, just like we should be to. Creating this great example for us shows that we need to follow his good ways. Remembering this day will make us realize that we should all commit good deeds no matter what day it is. St. Nicholas was the Patron Saint of Russia. He has many churches named after is glorious name. As a young boy, St. Nick proved to not only himself, but also others that he was a responsible adult. Many people believe you become responsible when youre older, but Saint Nick proved them wrong. He left behind a great example and reputation that will live on forever. St. Augustine of Hippo St. Augustine of Hippo, also known as Aurelius Augustinus, was born into a middle class family on November 13, 354 in Tagaste, modern day Algeria. He was the son of St. Monica and of Patricius. As a young boy, Augustine received a catholic education. His father had believed that he was successful that he had sent him to Cathage, to prepare for his forensic career. St. Augustine was a man of belief, strength, and success. For this he had succeeded in life. Augustine came into the church for having such a strong belief. The reason why he became such a strong believer, was when he had become very ill and could not receive baptism, but he pursued that dream of his. He had joined the men of prayer group and he had three ideas stuck deep in his heart. The first idea was a divine providence or the virtue of prudence. The second one was the future with terrible sanctions or going to hell. The last idea that was in his heart was Christ is above all and the Savior. He also became close with the church when he had given up on Divine Truth and had prayed to the Blessed Mother. The prayers to the blessed mother brought him back to his faith and decided that Christianity was the religion for him. At the start of his religious life he became a priest. The only thing he had kept when he became a priest was his familys house which became a monastic house. Then later on in his life he became a bishop. As he came back to his Christian faith, he wrote about his experiences in books called, Retractions. As he lived his life of prayer, he became closer to God. He also learned how to live a life of peace. As his life drew near so did his life of becoming a saint. On August 28, 430, at the age of seventy-five, Augustines life had come to an end. Augustine was a patron of brewers. As his life came close to its end, he spent almost every moment praying to God. Augustine has become one of my favorite saints as I have learned more about him. His life was powerful and interesting to me. I will try to live my life as an image of him and live out my faith, become closer to the church and God. St. Leo the Great Saint Leo the great was and Italian aristocrat and is the first pope of the Catholic Church to be called The Great. He is best known for meeting Attila the Hun in 452 AD and persuading him to turn back on the invasion of Western Europe. He is also known for being called the Doctor of the Church. St. Leos date of birth is still unknown to this day, but he was born in Tuscany, in Northern France, but refers to Rome and his home town. But it is said that his family moved to Rome when he was very young. The earliest information about Saint Leo being part of the churchs clergy when he was a deacon under Pope Celestine I. While Leo was away on a civil mission to bring peace to France, Pope Sixtus III on August 19, 440. As the people of Rome knew of Leos care and love for the individual souls, Leo was voted by the people to be their bishop. But when the people asked Leo to come back to Rome the Holy Spirit was working through all the faithful, so when Leo came back he was anointed Pope of Rome. He was elected on September 9, 440 AD and would reign as pope for the next 21 years. As pope of the Rome Leo labored constantly to protect the integrity of Faith by waging wars, taking strenuous actions against regions, and ordered to correct the errors of countries in Spain. He did all of this because he cared about the people and the faithful. He wanted them to have the most loving gift of all and that was the teachings of Christ that was handed down by the apostles. He continued to do this by defending the unity of the Catholic Church and with constancy strove to teach all men who were doctrines to lead their souls to the greatest fulfillment of salvation. Pope Leo the Greats pontificate was a continuous period of tireless effort directed at upholding the unity of the Church as the people thought. But after this he did much more. He cared about the Church so much that he tried his hardest to stop invasions in order to save more lives. Such as when he went to Atilla the Hun in 452 and persuading him with all his power to turn back on the invasion of Western Europe. Legend has it that Attila, on looking above St. Leo, saw in a vision that Saints Peter and Paul would support the Popes wishes, which struck him with fear. One of his most important persuasions was with Genseric the Vandal, who had captured the city of Rome. But thanks to Pope Leos intervention the Vandals didnt even touch Rome by not hurting or killing anyone or even taking down the Churches. Pope Saint Leo the Great certainly possessed true care and love for the Church. He submitted his whole heart to Christ, labored to lead others into committing themselves into the See of Peter, and used all his influence to maintain the unity of the Church. If you ask me I would say Saint Leo the Great modeled his life after the sixth Beatitude, which proclaims, Blessed are the pure in heart, for they shall see God. He has a connection between purity of heart and of faith. He exemplifies love of truth and orthodoxy of faith. In 1754 Benedict XIV exalted St. Leo to the dignity of Doctor of the Church. Not quite two centuries later, Pope Pius XII, in a sermon given on October 12, 1952, noted that Pope Saint Leo is the greatest among the great. Saint Martin of Tours Saint Martin of Tours was born around the time 317 A.D in modern-day Hungary. Martins father was a senior officer in the Roman Army; he was stationed in Ticinum, Cisalpine Gaul (now Pavia, Italy) where Martin grew up. Later, in Martins pre-teen years, he found God and took charge of his religious life. Martin learned many things about God and started on his way to becoming a saint. When Martin was ten years old he went to the church against his parents and became a candidate for baptism. His parents were very upset with him because he went against their wishes. When Martin was fifteen years old, because his father was a retired officer, Martin was required to join the army. While Martin was stationed in Amiens, he experienced the vision that is most remembered today. He was at the gates of the city of Amiens with his soldiers when he met a scarcely dressed beggar. He automatically cut his own military cloak in half and shared it with the beggar. That night he dreamed of Jesus wearing the half-cloak Martin had given away. He heard Jesus say to the angels: Here is Martin, the Roman soldier who is not baptized; he has clad me. (Sulpicius, ch 2). This dream confirmed Martins fidelity. He was then baptized at the age of eighteen. Later Martin thought his faith prohibited him from fighting and shouted I am a soldier of Christ. I cannot fight. He was charged of cowardice and put in jail. Martin followed the way of the Lord and always served others. Some of the things he was known for were that he was against poverty and did everything he could to help the less fortunate. Some emblems that remind us of him are trees, beggars, soldiers and cloaks. He was known for many great deeds and acts of charity and kindness. Martin died on November 8, 397, in Candes, Gaul (modern-day France). Martin of Tours was just over eighty when he died. He is the patron Saint of beggars and soldiers. We celebrate his feast day on November 11th. Prayer: God, Your Bishop Saint Martin glorified You by both his life and death. Renew in us Your grace, so that neither death nor life can separate us from Your love. Amen Saint John the Baptist But He who acts in truth comes into the light, to make clear that his deeds are done in God. (Luke 3:21) Saint John was the cousin of Jesus. He was a baptizer. He was born to the people named Elizabeth and Zachariah. He had many duties such as; being the first baptizer, writing a gospel ect He told the people to repent and that the Lord is upon them. But his cry was not answered by many passing people. John was often mistaken for the Messiah. He was very holy, and spread Gods word so well that he was called The Anointed One. You yourselves are witnesses to the fact that I said: I am not the Messiah; I am sent before Him.'(Luke 3:28) To be a saint you have to have humility, you have to be willing to die for your faith. You have to be open to the fact that you have to make sacrifices to be a soldier of Christ. He took His chance and became that soldier and was the first priest, and was the first leader to baptize someone. He had a lot of weight on his shoulders that day. The cousin of the Lord being asked to baptize someone when you have no idea what to do. He had to be brave to be that kind of person. In current life today we should be Johns. We should be able to die for our faith and give it all up for the Lord. We were all sent by God to do his will and to be the messengers for his faith. We are to live by example and be the little Johns of the world. If we love and care for Jesus and God then we should be able to understand how we are part of the great plan of salvation. From John, we can learn that we just cant sit here and wait for miracles to happen, we need to write of the Lords love, sing of the Lords love, be the Lords love. Saint Anthony the Abbot Saint Anthony the Abbot was born in 251 at Heracleus, Egypt. He is also known by many names such as Abba Antonius, Anthony of Egypt, Anthony of the Desert, and Anthony the Anchorite. Anthony grew up in a wealthy family. He lived a good childhood and a healthy life. But unexpectedly everything changed. When he was about 20 years old his parents unexpectedly died. He ensured that his sister got a good education and that was about all he could do. But then the lord spoke to him and said If thou wilt be perfect, go, sell, what thou hast, and give to the poor. After Anthony heard this he gave away all of his possessions and started his holy life in the desert. He lived as a hermit in an old abandoned fort for more than 20 years praying in solitude. But the devil tried to tempt him many times and he never gave in to its temptations. But he wasnt always alone. Many followers and admirers came into his fort. He healed many of the sick who came and was also a spiritual counselor for others. He had so many disciples following him that he had to build two monasteries! A lot of people helped him by weaving baskets and making brushes for him which made him the patron of those 2 trades. Saint Anthony was also the patron saint of grave diggers and people who work with pigs. He was patron of gravediggers because he buried an Anchorite which was someone who walled themselves up to be alone in prayer. He was patron of pigs because he used pork to reduce inflammation and itching. An artist drew a picture of him with a pig and someone took it as Anthony being the patron saint of pigs. In 311 Anthony shortly left his fort to go fight Arianism in Alexandria. He also left to comfort the victims of the persecutions at Maximinus. While he was out of his fort he met his sister. It turns out she had also become a holy person and chosen to become a nun. Anthony did return to the desert but he did not return to his fort. He retired in a cave in Mount Colzim. Saint Anthony also knew some other saints. During the later part of his life he became good friends with Saint Paul the Hermit. And his biography was written by Saint Athanasius of Alexandria. He also founded a religious order of hermits. Saint Anthony died at Mount Colzim in 356 due to natural causes. Many people still follow his influences to this day. His order of hermits is still around. People give away possessions to help others. He was canonized by the Pre-Congregation which is where saints are canonized by local church officials so no one knows the exact canonization date. Saint Dominic Saint Dominic is the founder of the Order of Preachers, more commonly known as the Dominican Order. He is also the patron saint of astronomers and the Dominican Republic. Close friends with our patron, Saint Francis of Assisi, he was born into a very re

Video Game Advertising Today Media Essay

Video Game Advertising Today Media Essay Video games are a fast growing source of entertainment for people of all ages. Every person can find a video game that he or she is interested in, because of this, advertising in video games has become a necessity for marketing companies. They have the resources and the money to pay companies like Massive to feature their ad in a video game. Using this method, every person that plays that game will see that advertisement. There are two main ways to advertise in a video game, static in-game advertising, or dynamic in-game advertising. Dynamic in-game advertising is more efficient and effective. Therefore, dynamic in-game advertising is more effective than static in-game advertising. In-game advertising is the advertising of ads in computer and video games. According to JJ Richards from the Microsoft Corporation Research in North America indicates that in-game advertising is highly successful for brands (Par 8). In the game industry, in-game advertising is used to even out the cost for making the game. For advertisers however, in-game advertising offers an opportunity to target the 18-34 male age group who spend more time playing video games then they do watching television. If the advertisers can get this age group and more to look at their ads, it will give them more money. This means that video game advertising is effective for advertisers. There are two types of advertising in video games, static in-game advertising and dynamic in-game advertising. Static in-game advertising is a method of advertising that allows marketers to place their ad in a video game, but they cannot change the ad, or remove it from the game. Although, this method lets all the gamers see their ad, it has been permanently coded into the game. Therefore, if the ad goes out of date, or the product is no longer sold, the advertisement will still remain in that video game. This is a major disadvantage if, the marketers are having an event with a certain product, and the event only lasts till a certain date. Therefore, if the marketers wanted to pay for static advertising in a video game, that advertisement would have to be a logo of a product that would not change, and would always remain up to date. Also, if the advertisers wanted to track which players were looking at the ad, and for how long, Static in-game advertising would be ineffective. Ed Bart lett from imediaconnection writes, It is currently impossible to accurately track ad viewing metrics, or to update or switch off campaigns (Par 10). This proves that the modifications that can be made with dynamic in-game advertising make it more effective. Dynamic advertising is a much smarter and efficient method of in-game advertising. Instead of the permanent form of static in-game advertising, dynamic advertising works with an internet connection. Most games today, allow for the player to play online. Because of this, dynamic advertising was made, and used in many of the next generation console games. Michael Goodman, Yankee Groups director for digital entertainment said, When I play the game today, I see one ad, and when I play the game three weeks from now, there are completely different ads in the game ( Par 15).Not only does the player notice the ads, it helps with the feeling of the game. Advertisements change in the real world, so changing up the scenery in the game world will make it feel more realistic. Now that technology has developed further to enable online play, marketers and advertisers can use it to their advantage. It allows marketers to change their advertisements whenever the need, or want to. A company spokespers on from Sony explains that Online games mean greater flexibility for advertisers as to when, where and how long to advertise (Par 2). This means that the advertisers will have more control over their advertisements. This in turn makes dynamic in-game advertising even more effective. Because dynamic advertising is online, now advertisers can know how long a player looks at their ad, and from what angle. The in-game key metrics available to advertisers are, impressions, time of exposure, day part and geography. This means that the advertisers can get statistics on how well their ad played in the video game, and use the information to their advantage. Advertisers can put food, or drink advertisements into a video game to target an audience. Although the player doesnt yearn for the food or beverage, their impulses tell them to go out and buy the product. This is a clever strategy advertisers use to get to the audience. The only disadvantage of dynamic in-game advertising is that a lot of games can be played offline as well. Because of this, players can play offline and avoid the advertisements, and the advertisers will not get the research they need. Even though advertisers have the freedom to put any ad into a video game, they still have to think about the audience. If the advertisers want their ad to be in a game, it has to make the player feel as though he or she really is in the game. An article from the Economist Newspaper states, Billboards look wrong in a fantasy adventure, but they make sports  games, or those set in modern times, seem more realistic (73). This takes away from the gaming experience for the player. Advertisers have to be smart and actually put brand logos in the game that are relevant to the game. This not only pleases the player, it pleases the game industry to know that this ad helped players get fully engrossed in their game. Since the development of dynamic in-game advertising, static in-game advertising has not been used as much. The video game industry has been relying on mainly dynamic in-game advertising, because it is more effective. Dynamic in-game advertising works, and because of that, static in-game advertising will most likely never be used again. Dynamic in-game advertising has more potential, because advertisements are not the only thing that they can change. An article in the Economist Newspaper says, As well as appealing to mobile phones and clothes, it also has huge potential for promoting films, another possibility is to update the music in  games  too, and promote new singles (73). This means that advertisements are not the only things that can be changed using dynamic in-game advertising. This opens a door to endless possibilities that dynamic in-game advertising can do. So, not only is dynamic in-game advertising effective when it comes to advertisements, it is effective when it co mes to other products as well. All of this research proves that dynamic in-game advertising is more effective than static in-game advertising. With technology today, static in-game advertising is obsolete. Which means, dynamic in-game advertising is more effective that static in-game advertising.

Obe: The Restructuring Of American Society. :: essays research papers

OBE: The Restructuring Of American Society. There has been a concern for some time throughout America regarding the quality of public education. Students are graduating from highschool without adequate knowledge of the three R's. Universities are recruiting a multitude of incompetent pseudo-scholars. Employers don't understand why the new generation of workers do not possess the basic skills to perform the job. It would appear that American students are not learning as much as their parents did. And yet, teachers are still teaching, taxes are still being paid, and more funds than ever are being appropriated for public education. What's going on in America's classrooms? Up until the 1980's most schools used a standards based curriculum. In the traditional classroom setting, educators focused on the input side of education, teaching a specific body of knowledge. Students were graded against predefined standards and passed or failed based on their ability to meet those standards. This method of teaching produced a graduate with a well rounded education, and prepared him for further development of career skills. With the exception of those who did not apply themselves, the system worked. Today America's educators take a new approach in the classroom. The focus of education has moved to measuring what students can do, rather than what they understand. This is the core principle of Outcomes Based Education (OBE). An outcome, by definition, is something that follows as a result or consequence. So OBE then, is an approach to education where the end result is the most important factor. This is very important in understanding what OBE is, and what it intends to do. In the OBE classroom, every aspect of the curriculum is geared toward achieving a small group of specific goals. To gain an insight into OBE, it is necessary to learn something about its origins and those promoting it. B. F. Skinner, a psychologist and learning theorist, developed the techniques of learning (operant conditioning) based on conditioning phenomena first analyzed scientifically by Pavlov. Skinner called his technique his "teaching machine." Skinner thus developed the principles on which "Mastery Learning" was developed by Benjamin Bloom. Mastery Learning was the original name for the process known today as Outcome Based Education, also known as Performance Based Education, or Restructuring. Educational theories used in OBE are based on Benjamin Bloom's Taxonomy of Educational Objectives. A curriculum, according to Bloom, "...may be thought of as a plan for changing student behavior." (p 14 of Ron Sunseri's book OBE: Understanding the Truth about Education Reform, Questar Publishers, P.O. Box 1720, Sisters, OR 97759) Bloom called it "Mastery Learning." Techniques for his new style of education, based on Skinnerian behavioral psychology, focus on

Comparing Websties of Popular Newspapers -- News Internet Web Computer

Comparing Websties of Popular Newspapers The Internet has become a very powerful tool in gathering news and information. Websites can direct individuals to literally thousands of stories pertaining to world affairs, national news, arts, sciences etc. that would normally not be found in televised or printed news. Not only can the Internet provide a superior quantity of information, but it also gives individuals the freedom of choice in what they read and view. Normal news outlets cannot give an individual this freedom, and due to the flexibility of the Internet, many people are rejecting traditional sources for news and media and obtaining their daily news via the Internet. Still, the newspaper industry has not been blind to the building popularity of Internet news. In fact, many newspapers are discovering that the use of the Internet is a low-cost way to increase readership and to increase revenues through advertising. Because of this, familiar newspapers such as the â€Å"New York Times,† the â€Å"Wall Stree t Journal† and the â€Å"Washington Post† have begun posting daily editions of their papers online. Each newspapers’ website can be viewed via the following links - http://www.nytimes.com/: http://online.wsj.com/public/us: http://www.washingtonpost.com/?LOAD_PAGE&reload=true. The remainder of this paper will compare the strengths and/or weaknesses of each sites’ layout, evaluate the variety of news content on each site, and try to determine the possible readership each paper is attempting to appeal to. These three particular newspapers are chosen due to their comparable fame and resources. This is important when evaluating a paper’s content because limitations in resources could restrict how effectively a paper can cover brea... ...d easily explain the higher focus on the fine arts found the NYT. Although no single newspaper of the three is superior to another, one should easily be able make a selection after evaluating each newspapers’ website for quality layout, diverse and detailed content, and after examining each site in attempt to determine a typical readership for each paper. The NYT and the WP both have skillfully designed websites, while the WSJ website lacks certain elements that make the other two sites seem more clean. However if you consider yourself a businessperson, the WSJ provides a much greater volume of business related stories that either the WP or the NYT. For more coverage of world affairs and the fine arts and sciences, the NYT is the paper of choice. Finally, to obtain additional political information or stories of human-interest, the WP is the paper of choice.

Benefits of Leisure

‘All work and no play, makes Jack a dull boy’ – something we were taught in kindergarten, but something we forgot along the way. Although we are all aware of the need and benefits of leisure, it’s not until something seriously goes wrong with our health or relationships that we start thinking about it. The importance of leisure has been so vividly understood, that companies and organization’s are slowly beginning to regulate overtime and over-working, and are encouraging employees to take time off during weekends and holidays. They no longer encourage late-nights, but instead prefer their employees to check-in and check-out at the correct timings and work more productively during office hours. So, what has caused this change? To understand that, let’s look at some of the major benefits of leisure. 1.Healthier and longer life: The health benefits of leisure are well-known. People use their leisure time to engage in activities that include both exercises as well as other stress-relieving recreational activities. Exercises provide a lot of health benefits such as cardiovascular benefits, reducing cholesterol and hypertension, improving spinal and neurological problems, increasing bone mass and muscles, increasing lung capacity, and improving overall wellness. Entertainment activities also has its share of benefits by relieving stress, reducing tension, soothing mind and body, bringing about positive changes in attitude, and improving social communication and interaction. These psychological changes also impact physical health in a positive manner. 2.Economic benefits: If you need to exercise or relax, you need the time, space, and opportunity to do so. The places of recreation are unlimited these days. It is a complete industry in itself like the hospitality industry. Leisure and fun-time activities are a big-time business today. Whether it is the play station and play areas at the malls and cinemas, or the resorts where you just spend your weekend, all are intended to ensure you enjoy and relax yourself. And while you relax there are others working around to ensure you get the complete benefit of a holiday. And all this simply means that there is a whole new world of job and business opportunities. Travel and tourism is believed to generate more money flow and income within and between countries. It generates more income than even the agriculture and automobile industries. 3.Better society: Leisure has lots of social benefits that are not easily noticed or widely advertised, but make a significant difference to the society. A work-oriented society will not find many opportunities for the growth of art, culture, and sports. Leisure is what provides the opportunities for the growth of these activities. Recreational activities also encourage tourism and that in turn promotes awareness of culture and history. 4.Strengthens family bonds: Leisure not only promotes the creation of a better society but also promotes the bonds of family ties. Setting aside time for recreation ensures that you spend more time with family, especially the special people in the family like the elderly and little children. Spending time with family and friends strengthens relationships and thereby strengthens the society as a whole. This integration brings about social cohesion and adds more meaning to life. 5.Protects environment: Although in an indirect manner, leisure also contributes to the protection of the environment. The need to create recreational places compels people to look into maintaining a clean and green environment. This leads to the maintenance and protection of the environment from harmful elements. Be it our local park or the forest resorts that we enjoyed our holidays in, all these in their own little way contribute toward a greener environment. Thus, leisure is essential not only to ensure a healthy body, an active mind, and strong relationships; but in its own way, it also contributes to a better economy and a better environment. benefits of leisure

Has the improvement in high street retail logistics made us all more loyal customers??

Introduction To most businesses, the main objective is to make profit for the shareholders and satisfy the needs and interests of all the other stakeholders in the business. However, profit making is gradually getting more difficult as the liberalisation of markets has led to massive competition in most industries (Kumar et al., 2013). Consequently, companies have had to evolve in order to remain competitive and achieve their goals and objectives both in the short-term and in the long-term. One of the means commonly used by companies to ensure sustainable profitability is through capturing the loyalty of customers. The more loyal the customers are, the more businesses get recurring income and reduce the costs of doing business (Pepe et al., 2011). The retail stores in High St have been in the process of improving its services to their clients and the general public. This is with the aim of improving the levels of customer loyalty and thus increasing sales (Alessandra, 2007). This paper explores t he logistical improvements that have been made by high street retail companies to make their service to customers more effective. It seeks to establish if those improvements have related to customer loyalty to the company and to the brand. This will be achieved through the critical analysis of the supply chain and the detailed evaluation of the systems employed in relation to the benefits gained by High Street Logistics in its business. Findings and Analysis on High Street Retail Logistics Agrawal and Smith (2009) define retail logistics as the flow of goods from the suppliers to the stores and then to consumers. There is a specific logistical model through which this flow is managed to ensure efficiency and cost effectiveness in the process of doing business. The level of competition in high street retail is very high and all companies need to have a competitive advantage in order to be able to survive and thrive in the industry (Bruce & Daly, 2011). As such, there is need for companies to evolve and adapt to the latest trends so as to continue being profitable. Customer loyalty is critical in the performance of retail stores globally. The cost of retaining customers is far much cheaper than that of acquiring new customers thus reducing the cost of doing business for an organisation (Chan & Ip, 2011). The other advantage that is derived from customer loyalty is that the loyal customers will help in the marketing process of the brand name (Alessandra, 2007). Statistics from McKinsey.com (2013) indicate that more people tend to use brands, products or services that have been recommended by people that they know. Thus, such references can only be made by customers who are loyal to the company or brand. To make the customers loyal, retail stores have come up with incentives to entice their clients to continue shopping with them (Lawfer, 2004). Such incentives have involved logistical changes which have improved over the years and part of such an improvement is multichannel retailing. This section intends to address some of these logistical improvements that have been made by high street retail stores. Multichannel Retailing Within the last decade, there has been a shift of retail logistics principles from the traditional modules to the multichannel retailing (Waters, 2010). This evolution has been facilitated and necessitated by technological advancement, the rise and expansion of the internet, and change in purchasing habits. Convenience for the customers has been the primary focus in the evolution of the logistical processes where the needs and wants of the clients are met through all means possible (El-Manstrly et al., 2011). The level of logistical improvements by companies is dependent on how forward thinking the companies are. The future oriented companies have put in place measures in its logistical process to ensure that needs of their techno savvy clients are met in the best way possible (Agrawal & Smith, 2009). As a major improvement in the retail logistics in high street retailing, multichannel retailing is termed to be customer centric and transformative to the manner in which the both custo mers and the retailers relate (Miller, 2012). The process starts with research of the tastes and preferences of the consumers even before the products are stoked. The emerging trends of the market are also monitored and scientific analysis conducted to ensure that the company is able to predict the needs of the customer (Poloian, 2009). The anticipation of what the customers need has been able to help in satisfying the needs of the customers better and more effectively thus creating a perfect relationship between the company and the customers. This in turn fosters customer loyalty to the highest levels (El-Manstrly et al., 2011). Multichannel retailing involves the use of multiple channels to facilitate trade and other transactions, which include after sale service to existing and potential clients, browsing for the desired goods and services, purchase of the goods and services, returning of faulty goods and post sale services to the clients (Poloian, 2009). Based on the channels that a company uses to make sales, the logistics of the retail company are customised to suit the clientele and the goals/objectives of the company. For instance, Argos only used to sell to their clients through their retail stores. However, there was need to develop an online presence in order to be as competitive as companies such as Wal-Mart (Miller, 2012). As a result, the company started an online store which has turned out to be very effective and profitable. Customers prefer the online store as they can window shop without much hustle and get better prices for the goods and services that they need (Pearson, 2012; Grewal et al. , 2011). The online stores also created a need for delivery systems to be part of the logistics package. The goods that have been purchased by the clients are delivered to their door steps for their convenience. Multichannel retailing has contributed towards increasing customer loyalty because regardless of what could be termed as an inconvenience to make a purchase via one channel, there is always an alternative. As such, customer needs are catered for in a better manner, which also increases loyalty (Bruce & Daly, 2011). Even though researchers have established that multichannel retailing is highly beneficial for customers, the fact that customers are always looking for better deals – especially when shopping online – makes it challenging for a single business or brand to maintain certain loyal customers. This is especially when other brands are also trying to attract the same customers (Pearson, 2012). Data Mining Data mining has been one of the most conspicuous forms of improvement in the retail logistics that has been experienced in high street retailing. It is conducted by companies by reviewing the shopping trends of their clients and enables them to make predictions on the types of products or service that will be needed by their clients (Kantardzic, 2011). For instance, a company can check on its online stores which goods have been purchased most and by what category of their customers for instance, the products could have been purchased by female customers with young children and from a specific region of the country or part of the city (Linoff & Berry, 2011). By possessing this data, the store can be able to stock the product for an anticipated need or to maximize on the profitability of the product. The same case applies to seasonal products which need strategic stocking for limited resources not to be wasted (Phan & Vogel, 2010). Clipper, the leading retail and high value logistics company in the United Kingdom investigated the changes taking place in the retail logistic that are taking place in high street retailers presently and that are anticipated in the near future (Clipper Logistics, 2013). The company notes that in today’s ever changing world, high street retailers cannot afford to lack creativity and innovativeness the way that they do business (Clipper Logistics, 2013). Thus, it is necessary for companies to formulate strategies that will give them a competitive edge over their competitors. In some cases, however, companies have been sued for mining client data through unauthorised means (Kantardzic, 2011). Whereas data mining is intended to provide more customized customer services that will increase customer loyalty, such incidents are detrimental to the achievement of this objective. For companies that use the appropriate means to mine data and provide services tailored to meet the needs of clients, there is a definite potential of increased customer loyalty (Linoff & Berry, 2011). Other Logistical Improvements Many retail logistics companies offer a full redesign of a company’s logistics system, which includes fully automated or semi-automated warehousing systems which run most the retail channels for their clients (Agrawal & Smith, 2009). The other service that is offered is inventory management for the purposes of improving the shelf availability of the products and services. Distribution to clients and dealing with suppliers is another role that has been taken over by retail logistics companies as service providers (Poloian, 2009). Most of the high street retailers have outsourced these services while others have decided to have an in-built system but seek the consultancy services of retail logistics companies. No matter the approach taken, the main aim is to improve on service delivery, reducing the costs of doing business and ensuring that the customers’ needs are met (Bruce & Daly, 2011). Many high street retailers also have follow-up surveys to ensure that the quality of customer service is up to the required standards. With the current level of internet accessibility among consumers, if feedback is not collected from the clients directly, it is received on social media platforms where most clients air there grievance (McKinsey.com, 2013). To avoid such situations, logistics of retail high street retailers have undergone several improvements to ensure prompt and adequate communication with customers (Phan & Vogel, 2010;Grewal et al., 2011). All these improvements that have been made by companies have been done with the aim of increasing customer satisfaction as well as improving their competitive edges (McKinsey.com, 2013). This has also led to an increase in customer loyalty for high-street retailers. Conclusion All businesses have to evolve at one point or another in order to remain relevant in the business world. High street is no different from other competitive markets for retail business and most companies have come up with ways and means to ensure that their retail logistics are up to the latest standards and that all the customers are satisfied. Improvements in the logistical processes, such as the delivery of goods, e-commerce through mobile applications and online store and the innovation in new channels for retail, have played a great role in customer satisfaction. Customer satisfaction in turn translates into more sales for the company and most importantly it translates to customer loyalty. The level of customer loyalty has been enhanced through the new services that have been brought about by the improvement in the logistics of these companies. However, the fact that some logistical developments require a lot of customer information has raised some scepticism among several custom ers. Based on technological advancement, the level of competition in the market and the changing consumer needs, more changes and improvements are still expected. Recommendations Although much has been done in the retail logistics sectors, there is still more to be done through technological advancement. Application of artificial intelligence to the logistical process is recommended for the retail stores to serve the purposes of automating processes and making predictions of future consumer trends with higher accuracy (Bodhani, 2012). The use of artificial intelligence will not only raise the integrity of the companies and the transactions in which they are involved, but will also aid in fully satisfying the needs of the customers even without the mentioning of the needs by the clients (Phan & Vogel, 2010). Such high quality services will lead to customer loyalty and thus profitability of the high street retail stores. One of the limitations of this recommendation, however, is the fact that it needs a lot of financial capital to implement. References Agrawal, N. M., & Smith, S. A. (2009). Retail supply chain management quantitative models and empirical studies. New York: Springer. Alessandra, A. J. (2007). Stairs of customer loyalty. New Jersey: Electronic & Database Publishers. Bodhani, A. (2012). Shops offer the e-tail experience. Engineering & Technology, 7 (5), 46-49. Bruce, M., & Daly, L. (2011). Adding value: challenges for UK apparel supply chain management–a review. 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Establishing profitable customer loyalty for multinational companies in the emerging economies: a conceptual framework. Journal of International Marketing, 21 (1), 57-80. Lawfer, M. R. (2004). Why customers come back how to create lasting customer loyalty. Franklin Lakes, NJ: Career Press. Linoff, G. S., & Berry, M. J. (2011). Data mining techniques: for marketing, sales, and customer relationship management. London: John Wiley & Sons. McKinsey.com. (2013). Reorganizing to build customer loyalty. Retrieved July 18, 2014, from http://www.mckinsey.com/client_service/organization/case_studies/improving_on_success Miller, J. (2012). Preparing the High Street for online shopping. Journal of Urban Regeneration and Renewal, 6 (2), 122-130. Pearson, B. (2012). The loyalty leap: turning customer information into customer intimacy. New York: Penguin Publishers. Pepe, M. S., Abratt, R., & Dion, P. (2011). The impact of private label brands on customer loyalty and product category profitability. 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