Cities and urban life Essay

In any developing and developed countries, one of the indicators of development is the infrastructure and the growth of cities. Urban culture is the cultural behavior that is associated with the urbanites. Cities all over the world, from the time immemorial have behaviors and cultural elements that separate them from otherwise specific comparable rural areas. In the developed countries, the word urban is solemnly used as a euphemism to describe dot com culture or subsets of racial culture, and this forms a defined groups as a type of urban tribe. Therefore, names for cultural artifacts like urban loud music could be seen as a new term for certain class music. It can also refer to the greater availability of cultural resources such as art, theatre, events, etc as compared to suburban or rural areas. EXECUTIVE SUMMARY Impacts of urban life In summary, the author ventures on the advantages and disadvantages of urban life as compared to rural life. Here, there arises a query as to why the rich or the affluent prefer living in major cities. Moreover, the poor are associated with the rural life. Some of the advantages of urban life include availability of basic human needs in varieties. There is cheap and ready means of transport in urban areas as opposed to rural areas. Availabilities of reputable health facilities. In rural areas, one has to travel miles away to access health facilities, market, higher institution of learning etc. Contrary to that, some of the weaknesses associated with urban life include congestion due to over population, concurrent crime activities, pollution to water, air and environment at large, due to wreck less dumping of refuses, polythene bags and tins. Slums are another menace associated with urban life. In every large city, there must be a slum nearby. Conclusion From other disciplines perspective, the author introduces a disciplinary analyses and contested accounts of tourism and urban culture from geographical, historical, sociological, anthropological and economical point of view. Finally, there are some developments in subject field analyses from urban and planning studies, Cultural and leisure studies, Gender and queer studies. Reference: Cities and urban life, retrieved on 22sd September 2007, available at www. amazon. com/ Nancy Kleniewski (2004), A Political Economy of Urban Life, retrieved on 22sd September 2007, Longman, U. K

Human Factors and Cyber Policy Essay

Introduction Human factors can influence policy choices for both domestic and international cybersecurity issues. What will be discussed in this paper is how human factors can affect four selected cybersecurity issues. The four-cybersecurity issues selected are zero-day exploits, meta-data collected and used by private and public sectors, vulnerability assessments for mobile devices in the BYOD environment, and threats to copy right and ownership of intellectual property. This paper will go into details on important security issues, recommended policy controls, and how or why human factors can influence each of the recommended policy controls for each of the four selected topics mentioned. Copyright, threats and ownership of  intellectual property Important Security Issues With the proliferation of 3-D Printers and the availability of copyrighted materials posted online, there is an additional facet to the current debate surrounding copyright and ownership of intellectual property. Piracy of digital media such as music and videos has been a long-standing issue since the 1990’s with Napster and similar peer-to-peer file sharing programs. There are six ways that intellectual property theft harms U.S. and global consumers and economies. Online piracy harms content as well as the trademark owners through lost sales and brand recognition through increased costs to protect intellectual property instead of investing in research and development (Growth of Internet Piracy, 2011). Secondly, the consumers are harmed when they receive lower quality, inauthentic products that may cause physical harm in the case of downloading and creating a 3-D printed model (Growth of Internet Piracy, 2011). Arguably the most prominent case against piracy, copyright infringement harms economies through lost tax revenues, higher costs of law enforcements and additional harm caused by the government’s usage of counterfeit products (Growth of Internet Piracy, 2011). This leads to the fourth issue, global economies lose their ability to partner with countries that have weaker intellectual property enforcement (Growth of Internet Piracy, 2011). Online copyright infringement reduces innovation due to the decrease of incentives to create and disseminate ideas – harming the First Amendment (Growth of Internet Piracy, 2011). Finally, supporting online piracy has been linked to supporting international crime syndicates posing a risk to U.S. national security (Growth of Internet Piracy, 2011). Recommended Policy Controls There is no set of policy controls that would be a one-size fits all when it comes to ownership of intellectual property concerning digital media or 3-D printing. The issue with copyright infringement concerning home 3-D printing boils down to the law. If a personal user directly prints a copyrighted 3-D model from a file-sharing site, then that user has committed a crime. The copyright owner should be compensated; a simple analogy is paying iTunes to be able to play a song from an artist. However, if the user is inspired to  create a very similar model than the copyright owner is not subject to compensation because a style cannot be copyrighted (Thompson, 2013). The first 3-D DMCA’s language is indicative of that; user Artur83 was hit with the first-ever DMCA surrounding 3-D printing after creating a Penrose triangle after being inspired by Dr. Ulrich Schwantz (Rideout, 2011). The argument was that Artur83 created an independent file after viewing a photo of the completed product – he did not modify an existing file – and that the complaint was unclear if Dr. Schwantz was trying to say the Penrose triangle, a concept published in 1958, was his intellectual property (Rideout, 2011). Ultimately, Dr. Schwantz dropped the DMCA, but it still serves as a precedence for the debate between original and similarity. If corporations are to crack down on copyright infringements, be it blatantly copying direct design or limiting creativity and inhibiting innovation, then they will need to lobby Congress to change laws. With respect to 3-D printing, however, the current laws are good enough. While the 3-D files are CAD files, categorized as pictorial, graphic, and scultptural works that can be protected by copyright, they are excluded from copyright if the file has an intrinsic utilitarian function other than portraying either appearance or conveying infor mation (Rideout, 2011). While each file can be independently reviewed to assess if an original file is copyrighted, it would be an arduous task that would not be fiscally responsible for a company to pursue every similar design. Additionally, current patent laws are applicable to complete and assembled products; creating replacement parts is currently legal and allowable (Thompson, 2012). If any of this is to change, then corporations will need to lobby. As for combating software piracy, a decent alternative to the growing use of software piracy is the use of open source software (OSS). Open source software completely eliminates the issue of software piracy by giving the end user free access to the software source code and the ability to install unlimited copies of the application without fear of copyright infringement. The reasons for using open source software as an alternative to piracy are numerous. Arguably the most important reason, OSS benefits the economy by reducing the rising costs of software development, global competition, and technological diffusion (OSS-Piracy, 2009, p. 168). By using OSS, end users can access larger and community supported market shares across a wide diversity of product ranges and  services. Due to lower levels of intellectual property laws in developing countries they tend to result in higher prices and limited availability (OSS-Piracy, 2009, p. 168). As it stands, the current weak laws will ultimately result in encouraging piracy. By using OSS, countries can access a rich ecosystem of different products that have growing market share and a diverse set of service and support. How/Why Human Factors Influence Policy The Internet has become a central actor in the world economy by delivering products and eliminating inefficient middlemen. In 2011, as much as 6 per-cent of the U.S. gross national product was generated by industries supported by intellectual property laws; nearly 24 per-cent of all Internet traffic is infringing on these intellectual properties (History of the Internet Piracy Debate, 2011). Software piracy is more rampant outside of the U.S. In countries with developing economies – third-world countries to be exact – demand for software is supplied by piracy instead of publishers due to legitimate publishers being unable to compete with counterfeit operations at cut-throat prices (Traphagan & Griffith, 1998). The issue with piracy is that it inhibits and prevents local developers from being paid for their property, stymieing growth and additional job opportunities (Traphagan & Griffith, 1998). Human factors that affect piracy include: Knowledge and fear of consequences; access; attitude towards piracy; and social norms (Nill, Schibrowsky & Peltier, 2010). With more negative attitudes, general knowledge and fear of consequences of piracy tend to reduce piracy, with greater access to content leads to increased piracy (Nill, Schibrowsky & Peltier, 2010). While a more economically developed nation will lose more money to piracy, strong legal protection for intellectual property as well as enforcement of the laws will reduce piracy (Traphagan & Griffith, 1998). As for developed nations who cannot enforce laws as well, the culture must see that software piracy is the same as stealing a car (Traphagan & Griffith, 1998). Ultimately, regardless of socio-economic status, all people must view piracy and copyright infringement in the same light: it is stealing and harmful to the global economy. Introduction Today, the world’s economy along with international security greatly depends on a secured Internet. Our society greatly depends on computer networks. Computer networks can be seen as the nerve system to critical infrastructures and also enterprise information systems in which our society has become increasingly dependent upon. Hackers are discovering new types of vulnerabilities in computer systems almost everyday, which could affect a nations critical infrastructure, military satellites, and more. One of the biggest threats seen today is known as the zero-day attack or exploit. Zero-Day Attack A zero-day attack according to Seltzer is â€Å"a virus or other exploit that takes advantage of a newly discovered hole in a program or operating system before the software developer has made a fix available or before they’re even aware the hole exists.† This is a very dangerous type of attack because the attack occurs first before it is even detected. In a sense, the zero-day attack is unpreventable since the virus or exploit occurs when there is no existing patch around to correct the attack. A zero-day attack takes a significant amount of time and money from well-trained cyber-criminals in order for the attack to be successful because it is a targeted attack that finds security vulnerabilities. One of the greatest zero-day exploit computer worms is known as Stuxnet. Stuxnet Stuxnet is a computer worm that was able to disrupt Iranian nuclear enrichment in 2010. Stuxnet was the first instance of a cyber attack that was able to cause physical damages across international boundaries and was considered to be a new type of warfare with the capabilities of threatening even the strongest of military powers. According to Symantec, which is an American security corporation, Stuxnet is one of the most complex threats that were analyzed. The purpose of Stuxnet was to target industrial control systems or similar systems that is used in gas pipelines and power plants and to reprogram the industrial control systems. This zero-day exploit was discovered in July of 2010 but did exist at least one year prior to its discovery. Stuxnet was ultimately sabotage Iran’s nuclear systems. Policy Controls One of the most effective ways to prevent a zero-day attack is to try and find any vulnerability before someone else does. Government agencies and public organizations are willing to hire and post rewards to individuals that are capable of finding exploits within a program or operating system. It takes skilled hackers to perform a zero-day exploit. They must have the time and resources to find a vulnerability that has no existing patch or fix for it. As mentioned before, one way to prevent a zero-day exploit is to find the vulnerability before the cybercriminals do. Organizations will hire ethical hackers to find vulnerabilities within their systems. One example is Google. Google has a reward system if somebody could find a exploit within Google Chrome. The company Google sponsors up to $1 million worth of rewards to those that can find exploits in Google Chrome. The United States government is willing to pay up to six figures for exclusive use of attacks to those who can create atta cks in vulnerable systems. Other countries such as China and Russia are willing to pay rewards to gain exclusive use of system attacks to people who come up with these attacks. A second policy to put in place to help prevent a zero-day exploit is to have both the private sector and public sector work together with limited restrictions when it comes to communication and information sharing. One of the main concerns about a zero-day exploit is an attack on a nations critical infrastructure. A critical infrastructure can be defined as â€Å"systems and assets, physical or virtual, so vital to the United States that the incapacity or destruction of such systems and assets would have a debilitating impact on security, national economic security, nation public health and safety, or any combination of those matters† (Moteff, 2014, p. 2). Critical infrastructures are important for a nation’s health, wealth, and security. One of the problems between private and public sectors is communication. The public sector at times is unwilling to share information with the private sector in fear of handing out classified information and the private sector is unwilling to share information with the public sector in fear that the public sector competitions can gain information that can be used against them. A proposed strategy for this action by the Commission was to have the private sector and the appropriate government agencies have greater cooperation and communication by â€Å"Setting a top level policy-making office in the White House† establishing a council what would include  corporate executives, state and local government officials (Moteff, 2014, p. 3). A third method which can also be seen as one of the top methods is the greatly expand research and development in technologies. This can be achieved by expanding education so that new technologies can be developed that would allow for greater detection of intrusions thus limiting the amount of zero-day exploits. Military and Economic Advantages of Zero-day Exploit A zero-day exploit is considered a very dangerous cyber attack since the attack targets holes in programs or operating systems before a software fix is available or even when developers are even aware a hole even exists in that program or operating system. Since the world today is heavily reliant on the Internet along with computer networks, a zero-day exploit on the military can be very devastating. If a zero-day attack occurred on a nations critical infrastructure such as water systems, transportation, and communications, it could leave that nation defenseless and vulnerable to attacks that can destroy a nation along with its citizens. The zero-day attack known as Stuxnet was able to disrupt Iran’s nuclear enrichment and was the first ever recorded cyber attack to cause physical damages. Zero-day exploits can be seen as a new type of cyber attack that could ultimately be used for cyber warfare. Any zero-day attack on a nation’s critical infrastructure will cause mass havoc, which could even lead to human casualties. Meta-Data collected and used by the Private sector and Public sector Important Security Issues Met-Data collection is a major issue to all private and public sectors. The methods and approaches that are used to collection information is not 100% secure. There are always leaks and breakage points among any transmission of data that is traveling from one location to another. The way these vulnerability issue take place is by hackers being able to gain access to sensitive information and with this information their able to monitor and analyze the data that appears to be data that really in the consumer eyes is not a major concern nor precaution that needs any further action to take place. There are tools that can be used to successfully complete an attack of Meta-Data, and this tool works by gathering the data and by using a  document that has been created. According to Vulnerabilities/Threats (2009) â€Å"For example, Word Document metadata can be viewed within the Properties menu option in Microsoft Word, or by enabling the viewing of previous edits with the â€Å"Track Cha nges† option.† It has been reported that Adobe Acrobat can detect and display the metadata attack in PDF form. Some methods that are executed to collect data at a high level pace is called CeWL and MetaGooFil, which were designed to retrieved metadata information that may be available through the internet. The way these tools operate for instance CeWL works by developing a word list that uses brute-forcing for passwords involving websites. This tool can also extract any author, or email addresses that can be discovered from Microsoft Office files. CeWL is a file that can process files that may already be generated. MetaGooFil functions by using Google search engine to randomly lookup certain types of files. Once the downloading process has been conducted the metadata has already been place in HTML report the reveals the information that was retrieved. Another issue that involves metadata is that a great deal of organizations overlook this matter and it poses a lack of security and their defenses are vulnerable to serious attacks. Since organizations fail to take the seriousness of metadata attacks, and how their connected with Spear-phishing and Social Engineering and the relationship between one another. Spear-phishing can focus and target email addresses of individuals who works on certain documents. Having a vulnerable version of the Microsoft Office suites can be targeted for an attacker to create a file and send it to a client with the intent to steal information. Social Engineering is already having knowledge of individual names and using them to conduct phone call schemes and appear to be more believable than what they really are. Recommended Policy Controls Policies that could be administered as far as how the information is obtain by public or private sectors. Having policies in place that are firm and strict that involves need to know bases. Access to certain information needs to be minimize if a particular individual has no purpose or reason for obtaining or viewing certain information. Also policies can be changed in the way information is handle to better ensure the safety of sensitive data. On the job training and security awareness session that can educate people  of the severity of being victims to metadata attacks. Having Mechanisms in place would be a great approach to handling policy controls. There are mechanism that convey Metadata into Diffserv DSCP. According to Atarashi, R., Miyake, S., Baker, F., (2002) â€Å"The data and application need to be identified to the network, in order to gain service from the network appropriate to it.† The application gains access to the information that becomes available in its te rms, including owner, format, and etc. In this situation the network is worried about the type of service the applications are looking for. In this situation having a translator already in place with API. QoS is highly desirable in the controlling metadata and internet applications. According to metadata is going to important for not only structuring and discovery digital resource but also communication interaction. The lingo that is used in the industry of security is (threat, vulnerability, risk, control). Policy controls are implemented to reduce the possibilities of risk and one exactly happen. Having multiple security layers will be an ideal action to have in place for policy controls. According to Harris (1976) â€Å"The rule of thumb is the more sensitive the asset, the more layers of protection that must be put into place.† These layers should be merge and unifies as one but can be view as if you’re making a cake to put thing into perspective of how the multiple layers compensate one another. In this cake your have 1. Physical security 2. Virus scanners and Patch management 3. Rule-based access control and Account management 4. Secure architecture, Demilitarized zones (DMZ), Firewalls, 5. Virtual private networks (VPN) 6. Policies and proce dures. These six functions will definitely help control, minimize, and monitor any potential threats that metadata may pose. How/Why Human Factors Influence Policy The way human factors can influence the effectiveness of the recommended policy controls is by enforcing them on a daily bases. Understanding the threat and its capabilities and how an attack can cripple an organization. These policy controls can be successful as long as the people who are standing behind them believe in them and also having a strong foundation just in case one layer of security collapse another one is in place as support. Routinely awareness training is another way to ensure the effectiveness of policy controls that are in place for unexpected  occurrences. There’s an old saying (account for variable changes) meaning that there should always be plans for the unknown. A good human factors that will play a major role is a person with good morals and organizations. Not having these traits pose a lack of effectiveness when it comes to handling policy control. Individuals who value integrity will be a great asset to have in regards to honoring the standards and policies that are in place. Vulnerability assessments for Mobile Devices in the BYOD environment Important Security Issues In the 21st century cyber security is currently number one threat that will affect individuals all the way to corporate companies. Understanding the critical security issues dealing with vulnerability assessment of mobile devices in a BYOD environment. By bring BYOD into the work environment with increase access to web application cloud computing and software as a service (SaaS) offering, means the employees, business partners and customers are increasingly accessing information using web browsers on devices that are not managed by an organization opens the door to critical security and HIPPA violations if security issues aren’t addressed correctly. In an article from a network security magazine stated the â€Å" Harris survey determined the 47% of employees use personal desktop computers to access or store company information, while 41% do this with personal laptops, 24% with smart phones and 10% with tablets. However, with less than half of these devices being protected by basic security measures, some organizations may begin to worry that the security challenges associated with BYOD far outweigh the benefits.† (1) The challenges that come along with BYOD are the corporate Data being delivered to the devices not managed by the IT department, that have security applications for data leakage, Data theft and regulatory compliance which leaves the enterprise with fewer controls and visibility. Knowing that â€Å"key-loggers, malware and cyber–attacks have greatly increased the potential of unauthorized access to, and information theft from endpoints† the D in BYOD doesn’t stop at smart phones. The SANS institute has explained that handheld devices combined with laptops and removable storage (e.g. USB keys) introduce specific threats to corporate or an organization’s assets and that a security policy can establish rules for the proper use of handheld devices w ithin intranets (2) Employees can access  information from home from their personal computers and tablets which can be infected with malware or key-loggers which gives people access to your companies at work for future cyber-attacks. Corporate companies can start losing visibility into data access when â€Å"BYOD re bypassing inbound filters normally applied to standard corporate devices. They’re vulnerable to malware-a fast growing risk, particularly in regards to android devices†.(3) The security issues with bringing android devices into the BYOD other than Apple device is the Google Play store and fragmentation of devices an OS version. Google Play (formerly called the Android Market) has a higher percentage of apps that contain malware, or social engineering to connect to malware, than any other app store by another magnitude. (4) The store is not policed well leaving these factors continually creating friction or resistances towards greater adoption of Android devices in the enterpr ise environment. Recommended Policy Controls Understanding the changing environment with BYOD entering into the enterprise area, there should be some checks and balances with recommended policy controls. To protect users in the enterprise some good policies are needed to be implemented would be requiring all devices to be encrypted to protect intellectual property, and to â€Å"restrict the downloading of specific applications known to contain malware, and insufficient security protocols or other vulnerabilities. Combining some of these with a robust VPN solution, that any enterprises and their employees can enjoy the convenience, productivity and cost–savings of BYOD without placing critical data at risk†(5). Standing on the organization security policy should be categorized as followed starting with general policies– that and for security policies for enterprise-level use on mobile devices that restrict access to the hardware software, and management wireless network interfaces to text policy violations when they occur. Data communication and storage are highly recommended to be encrypted data communication and data storage be properly wiping the device before reissuing. Another policy control is dealing with user and devices, authentication before allowing access to the organizations resources. Applications need restriction from installing and updating application that is used to synchronization services, then verifying the digital signature on applications. In order for a BYOD program  to work in an enterprises environment is to start off with a mobile device management (MDM) to the intent I to fully optimize functionally and security of mobile equipment in the enterprises environment to simultaneously securing the corporate network. How/Why Human Factors Influence Policy In order for BYOD programs to work correctly the human factors need to be taken into perspective. When an enterprise owns their devices they can dictate the use and configuration. Having employees bring their own BYOD into the enterprise their device is configured to their own needs and priorities that are wildly different from the enterprise standard configuration. As a network grows and technology enhances individuals rely on the BYOD the network access policy will be at odds with their employees at accessing information, that they’ll look for ways to get around the system which in turns makes bad productivity. If we keep in mind that with growing consumerization of IT and rapid pace of new and developing technologies, many employees of companies are nearly as technically savvy as their IT department. The lowly employee of finding tools that enhances their job better than what the company issues, but uses the alternative programs under the radar. A big look at the human resource (HR) is having the concern of having proper legal framework in place and constructed to take into concentration on occasions when staff leave the company and take their own devices with them could have confidential information that holds the companies intellectual property that another company can use or a hacker take advantage of for future cyber attack. Conclusion As time goes on the human factors does have a great influences in policies that are created by organizations to deal with international cyber-security issues. The four cyber security issues that were presented in the paper from zero-day exploits, meta-data collected and used by private and public escorts, vulnerability assessments for mobile devices in the BYOD environment, and threats to copy right and ownership of intellectual property was identify that each topic was influence by human factors that developed rules and policies to decrease the rises of cyber security incidents that accuser around the world. As we consume more electronic devices their will be more adjustment to topics that were presented, with  new security issues which will bring new recommended control policies to balance the international cyber security threat at hand. Work Cited 1. Bill Morrow, BYOD security challenges: control and protect your most sensitive data, Network Security, Volume 2012, Issue 12, December 2012, Pages 5-8, ISSN 1353-4858, http://dx.doi.org/10.1016/S1353-4858(12)70111-3. 2. SANS Institute (2008) Security Policy for the use of handheld devices in corporate environments. Retrieved from http://www.sans.org/reading-room/whitepapers/pda/security-policy-handheld-devices-corporate-environments-32823?show=security-policy-handheld-devices-corporate-environments-32823&cat=pda 3. Pacific, Lisa. â€Å".† BYOD security strategies: Balancing BYOD risks and rewards. N.p., 28 Jan. 2013. Web. 24 Apr. 2014. . 4. †A clear-eyed guide to Android’s actual security risks.† InfoWorld. N.p., n.d. Web. 27 Apr. 2014. . 5. Graf, O. P. (2013, April 12). The Physical Security of Cyber Security. Retrieved from http://vpnhaus.ncp-e.com/2013/04/12/vpns-and-common-sense-policies-make-byod-safer/ 6. Growth of Internet Piracy. Congressional Dig est, 90(9), 258-288. 7. History of the Internet Piracy Debate. (2011). Congressional Digest, 90(9), 258-288. 8. NILL, A., SCHIBROWSKY, J., & PELTIER, J. W. (2010). Factors That Influence Software Piracy: A View from Germany.Communications Of The ACM, 53(6), 131-134. doi:10.1145/1743546.1743581 8. OSS-Piracy. (2009). Alleviating piracy through open source strategy: An exploratory study of business software ï ¬ rms in China. Retrieved 4/18/2014 from http://infojustice.org/download/gcongress/open_business_models/yang%20article.pdf. 9. Rideout, B. (2011). Printing the Impossible Triangle: The Copyright Implications of Three-Dimensional Printing, Journal of Business, Entrepreneurship & Law. available at http://digitalcommons.pepperdine.edu/jbel/vol5/iss1/610. Thompson, C (2012) 3-D printing’s forthcoming legal morass. Wired.co.uk. Obtained from: http://www.wired.co.uk/news/archive/2012-05/31/3-D-printing-copyright11. Traphagan, M., & Griffith, A. (1998). Software Piracy and Global Competitiveness: Report on Global Software Piracy. International Review Of Law, Computers & Technology,12(3), 431-451. doi:10.1080/13600869855298 12. Vulnerabilities/Threats (2009). Tech Insight: How Attackers Use Your Metadata Against You. Retrieved from: http://www.darkreading.com/vulnerabilities—threats/tech-insight-how-attackers-use-your-metadata-against-you/d/d-id/1130395? 13. Atarashi, R., Miyake, S., Baker, F., (2002). Policy Control Nework Architecture using Metadata. Pro. Int. Conf. on Dublin Core and Metadata for e-Communities. Retreived from: http://www.bncf.net/dc2002/program/ft/poster1.pdf14. Harris, S., (1976). CISSP exam guide. ISBN 978-0-07-178174-9

The role of techonology Research Proposal Example | Topics and Well Written Essays - 1000 words

The role of techonology - Research Proposal Example Essentially, the greenhouse effect functions like this. When sunlight pierces the atmosphere and hits the earth’s surface, not all of the sun’s solar energy is absorbed. It is a delicate balance and because these greenhouse gases have been artificially increased by man-made technology, more build up in the atmosphere has occurred. This traps more of the sun’s energy inside our atmosphere and reflects less back in to space. This occurrence is causing the earth to warm. Carbon Dioxide (CO2) is the most common of the greenhouse gases. Although cutting down the rainforests is contributing heavily to the increase of CO2 in the atmosphere, a larger portion is caused by the burning of fossil fuels such as oil and coal to power our technology. Fossil fuels are burned by factories, vehicles and electricity-producing power plants to name a few sources. Most of this excessive fuel consumption and its poisonous, pollutant and greenhouse-enhancing byproducts are located in th e U.S., Europe and Russia (Breuer, 1980). It is estimated that man-made influences represent about half of the CO2 output in the world. The rising levels of carbon dioxide (CO2) in the atmosphere are becoming increasingly worrying. â€Å"The concentrations of CO2 in the air around 1860 before the effects of industrialization were felt, is assumed to have been about 290 parts per million (ppm). In the hundred years and more since then, the concentration has increased by about 10 percent† (Breuer, 1980, p. 67). Eighty percent of the world’s population accounts for just 35 percent of CO2 emissions. The United States and Soviet Union combined are responsible for generating half of the air pollution. Worldwide, â€Å"carbon dioxide emissions are increasing by four percent a year.† (Miller, 1990, p. 450). The scientific community agrees that global temperatures are rising due

Mean Street Movie Review Example | Topics and Well Written Essays - 750 words

Mean Street - Movie Review Example He is also concerned about his dear friend Johnny boy who was played by Robert De Niro. Charlie worked for his uncle and was involved in an affair with Johnny’s cousin played by Amy Robinson who was epileptic in the film. The movie belonged to the genre of westernized gang star films. The characters – The movie showed Johny Boy as a man drowned in the debt of banks who was I love with an epileptic girl Teresa. Charlie was a man who wanted to make it big in the world of gangsters at the same time maintaining his ethics. The character was real going by the mafia world that existed during the 1990s in the streets of Italy. It was appropriate as it portrayed the experiences of people trying to be rich by entering the crime world conflicting with their inner conscience. The film shows how Charlie was unable to free himself from the mafia world. He was compassionate but was not ready to make any commitments of any form either (Mean Streets –Martin Scorsese, 1973). The character of Johnny boy showed the pathetic condition of debt burden. The actors- Robert de Niro and Harvey Keitel are huge talents in themselves. The frustration and despair of a man in debt and the struggle of a man who wanted to earn fame and money by entering the crime world at the same time fighting against his morals were beautifully portrayed by Robert de Niro and Harvey Keitel respectively. The social pangs of epilepsis were played very aesthetically by Amy Robinson (Mean Streets (1973)). The movie theme – The movie was a depiction of the crime, power and self conflicts. It represented the religious conflicts of Charlie and his obsession over guilt. It also featured the aspect of pride and respect seen in such situations where necessasity and moral faiths stand diametrically opposite to each other (Mean Streets –Martin Scorsese). It was made in the genre of the western, war lord,

Video Games Essay Example | Topics and Well Written Essays - 500 words

Video Games - Essay Example With this, the company is also armed with more significant information relative to its competitors. The company capitalizes on its patent-pending technology and a wide network of exclusive publishers and developers. Massive is also capitalizes on the capability and experience of its management team, wide network, innovative ideas, and technological capability. The announcement of Microsoft last May formalized its acquisition of the in-game advertising pioneer. With its being a subsidiary of Microsoft, this brand equity is further enhanced while also increasing its reach and scope. Weaknesses. Prior to the acquisition by Microsoft, the major weakness of Massive Incorporated lies in its financial capability. As a start-up, the company lacked the much-needed financing to back its research and development program. It was also hard to take the risk of releasing new products without the financial muscle to back it up. Relative to its competitors, Massive lacks the capability of customizing it product offerings like what is being offered by Double Fusion. As opposed to IGA Worldwide, Massive's products are only applicable on a single platform. Opportunities.

Ecconomic globalization Essay Example | Topics and Well Written Essays - 250 words

Ecconomic globalization - Essay Example tion has led to economic growth by increasing the aggregate demand which increases exports as well as increasing aggregate supply through higher levels of investments that are associated with globalization. Globalization has led to destruction of jobs in the manufacturing sector and increase of jobs in the service sector. In addition to that, globalization has led to the increased demand of skilled labour and reduced demand of unskilled labour. This is because firms have shifted their some of their productions stages to countries with cheap labour only leaving the ones that required highly skilled man power within the USA. This has led to widening income gap in the United States of America (Hanson, 2006). Globalization has impacted positively on export and import trade in the USA. This increased trade has led to increase in the GDP of the country. However the effect of globalization on balance of payment is uncertain and it hugely depends on the relative growth rates, exchange rates and

Western Civilization Essay Example | Topics and Well Written Essays - 5000 words

Western Civilization - Essay Example Karl Marx was known for his theories on the following: economic interest; class struggle; industrial capitalism, and; socialist society. According to Marx, it is economic interest which is the universal motivator and dictates political, religious and cultural trends. Everything will eventually end up in a class struggle between the haves and the have-nots. The former dictates how the state is run and what ideas circulate around society. On industrial capitalism, Marx believed that capitalists are locked in competition with one another, and newer and bigger machineries are being built everyday to outdo each other. Eventually, everything will spin out of control and the periodic crises and competition will diminish the bourgeoisie while the working class grows, who would then institute a revolt and take over all machineries of capitalism. This will result into a classless society and the abolition of the state and a totally free society. After the defeat of Napoleon Bonaparte in 1814, conservatism became predominant in France, the German states, Italy, Russia, and Great Britain. In France, the successive rules of Louis XVIII and Charles X saw the predominance of conservative policies; the former imposing a mild militaristic style and the latter favoring the old aristocracy. In the German states, which included Austria and Prussia, conservative policies likewise prevailed.

The Capital Punishment Sentencing Case Study Example | Topics and Well Written Essays - 750 words - 3

The Capital Punishment Sentencing - Case Study Example Sanity evaluation will also be performed in order to assess and check the past history of Mr. Fryer. A possible reevaluation of other factors including assessing the risk of re-offending will also be analyzed. This evaluation will be done in order to contemplate upon the idea of whether if the offender is not punished, will he be able to repeat any offense or not. Mitigating and aggravating circumstances and factors play the critical role in deciding about whether capital punishment should be awarded to an offender or not. Jurors will have to take into account these factors in determining the sentence of capital punishment. Jury often has to take into consideration the balancing act between the aggravating and mitigating factors when deciding about capital murder cases. It is, however, critical to note that both the mitigating and aggravating factors need to be considered exclusively in capital punishment cases. (Rogers, 1997) Aggravating factors are generally the factors which are duly supported by the evidence and point towards circumstances which can help the jury to make the harshest decision. Mitigating factors, however, points towards circumstances which are particular to defendant’s character and can also outline the circumstances under which the crime took place. Mitigating factors can force the jury to decide upon lesser punishment considering the fact that mitigating factors may help the defendant. In this case, considering the overall mental and psychological condition of Mr. Fryer, his mitigating factors may weigh more with respect to his committing of murder. It is also critical to note that each jury member may view both the factors differently. However, from the point of view of forensic psychology, the mitigating factors especially may play important role in shaping the overall opinion because Mr. Fryer was clearly going through a medical condition which required his extensive policing and  support.

Concept analysis Assignment Example | Topics and Well Written Essays - 500 words

Concept analysis - Assignment Example After her first three years of work, she was voted as the best nurse in terms of all round mutual care. Most of the patients like her for her active listening role in their discussion and she always took time to study in order to get more insight into caring for her patients. Mr. Tom Chuck passed his nursing NCLEX exam and was employed as a care nurse in a mental institution. After working for three months, he had been reported to the management by patients for not listening to them. He however took time to study in order to get more insight into caring for her patients. Josephine Monroe passed her nursing NCLEX exam and was later hired as a registered nurse in geriatric care hospital. Barely had two years passed before she was voted as the best nurse in the hospital. Most of the patients like her for her active listening role in their discussion and she always took time to study in order to get more insight into caring for her patients. June Foster has been employed in a mental institution as a caring nurse. She appears less competent than normal compared to other nurses and is never at work early. Many issues have been raised against her nursing qualification and patients complain about her ignorance. Kyla Evans is registered nurse who graduated top in her class and got a job with a leading general care hospital in the country. After her first one year at the job, Ms. Evans has been able to work in different departments of the hospital and always voted as the best nurse in each department. Potter Davis worked for thirty years as a registered nurse and quit his work as a nursing professional in order to go to private practice. Prior quitting, Mr. Davies has not furthered his studies and was quite lazy in helping other colleagues at work. Two years after quitting his license expired and never bothered to renew it. He later applied to be reinstated back to active nursing practice after staying out of practice

Trace the scientific Method in a Primary Scientific Article Assignment

Trace the scientific Method in a Primary Scientific Article - Assignment Example The final step includes monitoring the blood glucose every week for five weeks (American Chemical Society, 2010). The experimental design consists of a control group that is made up of a control group that comprised of 11 mice given regular water. The treatment group comprise of 10 laboratory mice that were fed on diluted coffee. The independent variables are diluted water and regular drinking water. The dependent variables are the mice and the blood glucose. The outcomes indicate that drinking coffee may prevent the growth of high blood sugar as well as enhance insulin responsiveness in the laboratory mice. The conclusions suggest that caffeine is a very effective antidiabetic compound in coffee (American Chemical Society, 2010). The test subjects and the treatment were important and appropriate because the issue of concern in this study was to test if coffee could reduce the level of blood glucose. Therefore, it was paramount for one group to be fed with coffee and the other with regular water. The restriction of the conclusion drawn by the study is that it does not specify the quantity of coffee drank by each mouse in the control group. Therefore, it difficult to conclude which amount of diluted coffee is suitable to suppress diabetes. This research is important because it gives a comprehension of how the caffeine in the coffee is assumed to lower the blood glucose. The caffeine is ingested hence causing amelioration of hyperglycemia and also enhances fatty liver. As a result, coffee puts a suppressive impact on hyperglycemia through the improvement of insulin reactivity (Yamauchi et al., 2010). Horio, F. (2010). Coffee and caffeine ameliorate hyperglycemia, fatty liver, and inflammatory adipocytokine expression in spontaneously diabetic KK-Ay mice. Journal of agricultural and food chemistry, 58(9),

Tree of knowledge Essay Example for Free

Tree of knowledge Essay In the Paradise Lost, Milton has created the character of Satan with unparalleled brilliance and heroic energy. Satan, the leader of the fallen angels, rises to the occasion with unusual strength and inspires his comrades with his undying conviction in his own ability and that of his followers. He refuses to accept his defeat with his strong conviction that â€Å"Better to reign in Hell, than serve in Heav’n† (Book -I. line 263). Satan not only convinces his audience but also charms them to plunge into action with his seductive brilliance of verbal persuasion. It is evident in his compelling speech to Beelzebub, his motivational appeal to his legions and in the final seductive speech of Eve. Milton presents Satan with a singularity of grandeur, of suffering and a ruined splendor. He depicts Satan as embodiment of the spirit of pride and ambition- ambition not as a virtue but as the fevered lust for power, which springs from self-exaltation. Satan’s resolve to accomplish the fall of man is because of his jealousy and his desire to assert his supremacy. It is his pride that stands at the back of all his actions. This pride and egotism vitiate all that is noble and good in him. In his compelling speech to Beelzebub he acknowledges their plight but stresses the fact they are strong now as they are still united. His rises himself as a tower of strength and states that they are in a better position to having known the strength of God. Previously it was unknown as it was untried. He declares â€Å"All is not lost; the unconquerable Will, And study of revenge, immortal hate, And courage never to submit or yield: (Book I lines 106-109) Thus, he instills confidence in Beelzebub inspiring him not to yield or surrender. He claims that God’s rule was in danger with imminent revolt from them at any time. He outlines his course of action to fight against God. He expresses his desire to defy God’s authority once again as he is against to ‘bow or sue for grace with suppliant knee’. Obviously, Satan speaks boastfully and words his wishful thinking. Beelzebub understands Satan’s trial of God’s strength, but worries about the loss of Heaven and grieves for the punishment they were given. Satan aptly replies using all his skill and reminding Beelzebub that their task is never to do any good, but always to spoil or pervert what God does. He urges him to leave the lake and join him for reassembling their followers. It is noteworthy that Satan projects himself as infallible though he is actually fallen. He maintains that he neither changes nor fails. On the contrary his is a story of degradation and ultimate failure. As the poem progresses Satan becomes less compelling degrading himself from a heroic warrior to a snake ultimately. Satan’s extraordinary powers of persuasion and oration are best expressed in his most appealing and inspiring speech to the fallen angels. He begins his speech first by soothing them with words of hope. The very beginning of the speech raises the spirit of his followers with his address â€Å"O Myriads of immortal Spirits, O Powers Matchless (Book I, lines 622-23). He empathizes with their suffering by acknowledging their dire situation. He acknowledges that the better part remains with them and stresses that the power of mind. He tells him from his past experience and knowledge that a fitting answer to the God would be taking revenge by working in close design by fraud or guile. He tells them about the creation of new world and the new creatures. Then they build Pandemonium to assert themselves of their power. Being a valiant leader he draws his fallen angels together and instills confidence in them saying stirs them to action with his most inspiring words. Satan is presented with extraordinary powers of oration and persuasion. His words have become the most inspiring quotations in literature. For example the quotations â€Å"the mind is its own place, and in itself / can make a Heaven of Hell, a Hell of Heaven† (Book I lines 254-55). and â€Å"Better to reign in Hell, than serve in Heaven. † (Book I lines 263) are electrifying and haunt the minds of his audience. Milton honestly builds the character of Satan to great heights only to show that all evil is powerful and seems attractive. It is this power and attraction that cause the down fall of all including Satan and his followers. It should be noted that beneath the attraction lies the inherent wickedness and false ambition. Satan’s seductive speech to Eve brings out all the skill and powers of persuasion in him. It involves trickery, flattery and appeal to the commonsense and emotions. The story of the Paradise Lost reaches climax in the Book IX as Satan successfully seduces Eve and takes revenge on God by degrading himself into the form of a serpent finally. Satan, who wished but never hoped to find Eve alone, finds her alone in the rose bower. He feels happy at it as it helps him to convince her easily when she is alone without Adam by her side. He feels he can use all his powers of persuasion without much defense from Eve. He is so overcome by her beauty, that for a moment, he forgets his evil intentions, and is ‘stupidly good. ’ She is gently supporting the stalks of flower plants and she herself is like the ‘fairest unsupported flower, away from her support. The spot where she is working surpasses all those famous gardens in mythology, history and the Bible. But the hot hell always burns in him and that reminds him of his present mission. He recollects his thoughts of mischief and takes advantage of the loneliness of eve as he wants of some marvelously beautiful tricks to engage her attention (Book IX, lines 494-531). He looks like a divine serpent with burnished neck of verdant gold and so on. He stands erect amidst circling spires. He is more beautiful than all the famous of myth and legend. Eve is first attracted by his incomparable beauty and when he starts speaking to her with human voice, she is greatly surprised; Satan begins with flattering the beauty of Eve, which is a method to win her favor. (Book IX, lines 533 -548). He says that such an angelic beauty is wasted in the lonely forest where she is looked at by only one man. She should be served by Goddesses. Eve expresses her sense of wonder at a snake taking sense like a human being. The tempter then fabricates his story. He says that he has obtained a recent promotion to human sense and status after eating and fruits of a tree in the garden, (Book IX, lines 568 -612). His strategy proves successful as Eve is surprised and wants to know where that tree is. The serpent (Satan in disguise) is too happy to lead her to that tree. Thus that leader of the devils leads (or misleads) the first woman to that fateful tree as a wandering fir origins fastuas or will of the wisp conducts a lost traveler into bogs and mires, where he is swallowed up, far from any help (Book IX, lines 634 – 642) . On seeing that tree, Eve immediately recognizes it to be the forbidden tree of knowledge. She tells the serpent that God has commanded them not to eat the fruit of that. So their coming there is fruitless, though the tree is full of fruits. The serpent is astonished that scandal should have been started about so excellent a tree. As if he is greatly concerned with Adam and Eve, he expresses anger at God, who deprived them of the pleasure and profit of eating the fruit. In a great emotional fervor, he begins his lecture, and looks more impressive than all the great orators of the world (Book IX, lines 665 -668). Satan is at his best in his seductive brilliance of persuasion. His words accompanied by his action have a compelling effect on Eve. First, he turns to the tree and plays a tribute to its great virtues. Then he turns to Eve and presents his long drawn argument (Book IX, lines 684 -733). He asks her not to believe in God’s threats of death. â€Å"Ye shall not die’, he declares. The fruit has no killing power, and he himself is the standing example for it. After eating the fruit he says he is not dead but his vital, mental and spiritual faculties are enriched. The serpent (Satan) first surprises her with his physical and intellectual abilities. Then he uses his logical reasons in and pretends very rational in his approach. He says that when it is not forbidden to the beast (the snake), it need not be forbidden to human being as well. God will not get energy for such a minor trespass but will praise the adventurous spirit of Adam and Eve: The fruit gives them knowledge of good and evil. Knowledge of good is desirable, knowledge of evil is also necessary for without knowing it, how can one avoid it? Here anyway, the fruit has to be eaten. God, therefore, cannot hurt them, and still he is just. If he is not a just God, he need not be obeyed at all. Hence, anyway, there is no need to follow God’s word. Satan excels in his brilliance in putting a series of reasons and questions to innocent and helpless Eve. He questions Eve why God has forbidden them from eating the fruit? He does it only to keep them ignorant, low and in his control. The moment they eat the fruit their eyes will be fully opened and become Gods, knowing good and evil. If he, a beast by tasting it, could attain human status, surely she a woman, by tasting the same fruit, ought to become at least a Goddess. If according to God’s words she dies the death only leads to a new birth as a Goddess which is good. Satan goes to the extent of proving that man is not inferior to God in any way and stresses that man also should have every thing as God has. He seems superb when he says that human beings have every right to become Gods for, how are they inferior to Gods? In fact, the earth created for man, is better than heaven, for earth is created later by God himself, with all heavens defects rectified. Above all how does man offend the Gods in eating the fruit? What do they lose if man becomes intelligent? Or if everything goes by Gods intention and Will, how does the tree impart knowledge without His will? (Satan means to say that tree has the intrinsic power and God has no claim or control over it anybody who eats the fruits becomes wise). Thus Satan concludes his speech saying. â€Å"These and many more causes import our need of this fair fruit,† (Book IX, lines 730-731) Satan’s guileful words have won any easy entrance into Eve’s heart. She believes his words to be true. She feels hungry as the lunch time approaches and the attractive color and fragrance of the fruit, in addition to the tempting words of Satan, encourage her to touch and taste them. Yet, she first considered it within herself (Book IX, lines. 745 -779), It is doubtless that the fruit is virtuous (powerful) which made the mute snake speak. God also did not conceal its merits and told them that it is the Tree of knowledge. But his forbidding â€Å"commends thee more. † Human mind runs towards forbidden things. If God has forbidden them from being wise such prohibition binds not. The threat of death also appears false as the serpent still lives. Then ‘For us alone was death invented? † The beast, ‘friendly to man’ has brought news about his good experience. So saying she reaches for the fruit and eats it. Eve falls an easy prey to the enticing words of the Serpent. Satan’s use of trickery, flattery and his seeming logical reasons had their effect on innocent Eve. Had she not been taken by surprise by the charming golden serpent with a human voice, Eve might have found his arguments specious. His reasons are not based on any truth or reality. All his reasons are based on self deception and pride and are aimed at tempting her to eat the fruit. Thus, Satan with his extraordinary powers of persuasion and heroic energy not only convinces his followers but also tempts them for taking revenge against God Obviously, his actions and conviction are based on self-deception and his false ambition. Works Cited Paradise Lost, John Milton http://www. dartmouth. edu/~milton/reading_room/pl/book_1/index. shtml

Product and Service Marketing Analysis Essay Example for Free

Product and Service Marketing Analysis Essay Product and service marketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. Furthermore, it’s estimated that Apple’s Fifth Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York – ever. Those statistics reinforce the company’s product and service strategies of those of a highly successful company. Apple continues to hold a number one spot on a list of the world’s most admirable companies. However, the success of Apple hasn’t always been so great. It wasn’t until the company combined good products with good services, that profits increased exponentially. Slide 12-12: Service Differentiation Apple actually had a point in business in which it struggled. That was in the 1990s when the company was selling products through larger retailers such as CompUSA and Sears. It was then, that Apple computers were shoved to the side, out of the main view of customers, as just another computer brand available on store shelves. Apple employees didn’t pay enough attention to the installation of the product in the big box stores in which it was being sold, so there wasn’t a true selling point for buyers. Also, the product delivery took a major hit. In fact, the brand became so weakened when retailers did not market the products properly, that the inventory wasn’t fully stocked. While Apple products plummeted in sales, the Gateway company was offering direct sales to consumers in its own stores, and Apple had to reinvent its business model, and quickly learn how to operate in a different manner. Less than two years after Apple launched its retail stores, Gateway shut down all of its shops and laid off 2,500 workers. Only three years later, CompUSA closed its chain of 23-year-old stores as well. Apple went against much of the advice it had received, and clearly the company was doing something right. Apple created retail stores that offer more than just a product. The stores offer a shopping experience that consumers often give raving reviews on. That includes ordering ease, smooth delivery, clear installation, the right customer training and consulting, and simplified maintenance and repair. Slide 12-11: Product Differentiation Apple Stores are now the highest performing stores in retail history. This isn’t due to just good in-store and online service. The products typically set the bar among all other technology products offered in the industry. Many Apple products come with customizable features based on a customers wants and needs. That includes hard drive and disk space, all the way down to the detail of an optional custom engraving on a product. In addition to the features, Apple products are known to hold superior performance quality. Sure, the products aren’t cheap, but typically when a customer buys an Apple product, they know that product will pay for itself over time. Slide 13-5: Categories of Service Mix When you’re dealing with a product that Apple designs and sells, it’s typically a highly technological device. That tangible good brings on accompanying services. The more advanced the product, the greater the need for those high-quality supporting services. When a customer goes into an Apple store looking for a new computer or an iPad, there’s a chance they don’t know how to maximize its use to its full capability. Apple found a way to assist costumers, so they can learn about the devices they’re purchasing for free. Employees at each Apple retail shop hold free workshops for consumers to teach the basics. In addition to workshops, customers can sign up for one-on-one training sessions to dig even deeper into their product’s capabilities. Slide 13-6: Service Distinctions These services offered by Apple require the client’s presence; therefore employees need to be considerate of the consumer’s needs. That is why Apple is known for hiring â€Å"customer-obsessed, empathetic employees.† Apple cofounder Steve Jobs offered a unique insight about how consumers interact with technology. Jobs said often the problem was that consumers are limited to thinking in terms of only what they know, instead of what is possible. Jobs once said that one of the keys to Apple is that the company builds products that turn the employees on. That is certainly to the benefit of the customers, that it â€Å"often means products are exactly what they want because Apple employees are so deeply entrenched in and committed to the customer’s experience.† Slide 13-8: Distinctive Characteristics of Service While many consumers know the physical products Apple offers are those of high quality, the company has made it a point to â€Å"manage the evidence,† and â€Å"tangibilize the intangible.† In doing so, Apple had to create stores that have a clean layout, in which traffic flows steadily, have employees that are busy, but they can still manage the workload, have equipment that is state of the art, have a symbol that suggests quality in both product and service, and finally, has a reasonable price for service. We already know that Apple services are offered for free, the company’s logo is iconic, and that the equipment is top notch. So, Apple’s stores had the main focus of a clean layout and employees readily available, yet still busy. When a customer walks into an Apple store, the aesthetics are clean and well thought out. Each product is on display for testing use, and the floors, walls, and counter spaces are clean and tidy. In addition to that, carefully recruited and trained sales associates are encouraged to take customers on a â€Å"ride.† They give each willing customer a short, informative tour of the space to be able to have a conversation and connect with each and every visitor. Then, of course, there’s the offering of support for each customer, which is just another delight to those who shop at Apple. The end result of Apple’s mix of product and service marketing combined is certainly one of success. Apple has the highest retail sales per square foot than any other U.S. retailer. The stores average more than $6,000 per square foot, which is more than twice the former gold standard Tiffany Company. That success did not come with quality products alone, but quality product marketing coupled with quality service marketing. The company’s marketing strategy is unique, but the company figured out how to attract and retain customers, generate an extremely large amount of word-of-mouth and brand appeal to give it a huge competitive advantage. Works Cited Chazin, S. (2013). The Retail Secrets of Apple. Retrieved from http://www.marketingapple.com/marketing_apple/2013/01/the-retail-secrets-of- apple.html on 07/23/2013. DuBois, S. (2011). World’s Most Admired Companies. Retrieved from http://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html on 07/23/2013. Kotler, P; Keller, L (2011). Marketing Management (14th ed). Upper Saddle River, NJ: Prentice Hall. Moorman, C. (2012). Why Apple is a Great Marketer. Retrieved from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/ on 07/23/2013.

Canadian Model Of Occupational Performance Health And Social Care Essay

Canadian Model Of Occupational Performance Health And Social Care Essay Various literatures suggest different terminologies in occupational therapy depending on the school of thought. Hence, it is imperative to bring significance to underpinning words for the purpose of this assignment. National Health Service (NHS) define occupational therapy as the evaluation and treatment of physical and psychiatric conditions using definite and purposeful activities to prevent disability and encourage independent functions in all aspects of daily life (www.nhscareers.nhsuk, 2008). Occupational therapy is a discipline that assists people of all ages to achieve health and life satisfaction through improving their ability to carry out the activities that they need or choose to do in their daily lives (College of Occupational Therapists [COT] 2006a). Occupational therapists assess the impact of changes in motor function, sensation, coordination, visual perception, and cognition on an individuals competence to engage in daily life tasks. Intervention enhances involvement in meaningful roles, tasks, and activities; minimizes secondary complications; and provides training and support to the patient and caregivers. (Rowland, 2008) Occupational therapists concentrates on independence and function, persons goal setting, and their expert skills in task adaptation and environmental adaptation emphasize the professions contribution to stroke rehabilitation. (Rowland 2008) The fundamental intend of occupational therapy is predicated on occupational performance, it seeks to enhance health and well being of a person by limiting occupational dysfunction that is, when an individual is unable to articulate himself within his socio-cultural and physical environment because of illness, disability or lack of enabling skills indispensable for coping like the case of stroke in David. Background information on stroke The diagnosis established that David had stroke, an occlusion in the middle cerebral artery. Stroke is the third most common cause of death in the UK; an estimation of 150,000 people has stroked each year and approximately 30% of people dying in the month after a stroke and 67,000 deaths each year. It is also the greatest cause of severe disability, 35% of all survivors are significantly disabled and will need help with daily occupation (Department of Health, 2001; Office of National Statistics, 2001;British Hearth Foundation, 2005). The World Health Organisation (WHO) defines stroke as a clinical syndrome, of presumed vascular origin, typified by rapidly developing signs of focal or global disturbance of cerebral function lasting more than 24 hours or leading to death (WHO, 1978). The two broad causes are ischemia and haemorrhage. Ischemic stroke results from a blockage of cerebral vessel and can be further classified into thrombosis or embolism. Hemorrhagic stroke results from the rupture of a blood vessel. Blood is release out of the vascular space, cutting off pathways and leading to pressure injuries to brain tissue. It could be either intracerebral (bleeding into the brain itself) or subarachnoid (bleeding into an area surrounding the brain) caused by hypertension, arteriovenous malformation, or aneurysm (Batel, 2004). SYNOPSIS OF DAVID David, a senior fireman officer was born 45 years ago and had worked for 27 years on a fulltime basis. He collapsed at work 8 weeks ago and was diagnosed with a left Cerebral Vascular Accident (CVA) or stroke. A scan following his admission revealed an occlusion in the middle cerebral artery. He was restless and irritable, responding to command physically but no verbal response, and was unable to move his right upper and lower limbs. His blood pressure is 180/75, Blood NAD. Urine testing revealed a high level of sugar. He is a proud family man, married for 22years, extremely sociable with strong passion for football. APPLIED THEORTICAL MODEL A model is a simplified representation of a phenomenon that can account for certain data/relationships or a synthesised body of knowledge that links theory and practice(Finlay, 2004 p73). Model gives us a way to frame a persons problems and treatment (Finlay, 2004). Conversely, the theoretical direction on which these frames of reference are founded is not clear, this is why it is so complicated to follow their guiding principle to institute occupationally based practice (Ikiugu, 2004).   The Canadian Model of Occupational Performance (CMOP): Is employed to guide in Davids health needs because it will emphasis on occupational performance of David as a person, via occupation and environment, CMOP will critically analyse the components of Davids affective, cognitive, physical components and spirituality, the spirituality represent the inner strength that will allows David to keep functioning in the face of great challenges and adversity by engaging him in purposeful occupational activities, that influences his performance areas and bring about health and well-being within the context of adaptable environment fit for David. Client centred practice originally evolved in psychology. It combines with systems approach, environmental theory and research into flow by Csikszentmihalyi to provided CMOP with a broad interdisciplinary base of knowledge [1][3][4]. He buttresses on exploration of flow, the subjective psychological state that occurs when we are totally adsorbed in an activity. He found that flow state involves feeling good, exceedingly motivated and being in the zone. During flow, concentration can be so intense that there is loss of self-consciousness a transitory reprieve from ones worries; flow also promotes self -esteem, life satisfaction and the aptitude to cope with stress. This is contrary to the concept of occupational balance which is a more complex and holistic concept related to balance in life style and tasks. Balance is about the relationship between a person ,their occupations and their worlds.The models national development is a unique feature and so CMOP does not reflect the views of any one individual. However while some assume the model has no cultural bias and adaptation has been encouraged, little research has been conducted into the efficacy of its application in non western societies [10][11][12] APPLYING CMOP TO DAVID SELF CARE The initial process of occupational therapy assessment involves interviews with the David and his family to establish previously held life roles and the tasks and activities that were completed within these roles. Observational assessment is undertaken of personal self-care tasks, including showering, dressing, toileting, grooming, and eating, and domestic or instrumental tasks, including meal preparation, shopping, cleaning, laundry, and management of finances and medications. Establishing the level of assistance needed in each of these areas and Davids priorities will helps the occupational therapist target rehabilitation interventions appropriately and to measure progress towards Davids goals. Observation of activity limitations allows the occupational therapist to identify the impairments that underpin these limitations, including the motor, sensory and cognitive impact of stroke. (Rowland, 2008) PRODUCTIVITY Davis was a fulltime fireman fighter before the stroke assessment regarding return to work commences in the acute setting. The occupational therapist gathers a history of the patients occupation, i.e., job duties (frequency and duration) and work conditions (hours, environment, etc.). Using the results of assessment of the sensorimotor, cognitive, visual-perceptual, and psychological abilities of the patient, the occupational therapist with the help of vocational rehabilitation therapist will considers David feasibility of returning to work, also conduct a workplace assessment and negotiate a graded return to work hours an duties (Trombly, 2002). Leisure: David before the stroke engages in leisure activities he was a football fan and a football coach these are highly social activities that brings about his social inclusion. David derives joy, fulfilment relaxation, excitement, and stimulation. An occupational therapist will seek for ways to reengage him in these activities to enhance other areas of occupational performance. CLIENT CENTRED CMOP is propagates client centeredness which promotes interdependent collaborative relationship between clients and therapist, outcome measure enabling client to rate importance, performance and satisfaction with self -care productivity and leisure activities they need to, want to, or are expected to. Consequently, an occupational therapist together with David will formulate the following achievable outcome as long-term goals: David to gain increased somatosensory perception and will employ compensatory strategies order to perform ADL safely; David will gain strength, endurance, and control of movement in upper extremity in order to use this during performance of ADL due to the fact that he is presently unable to move his right upper and lower limbs. It also includes how David can improve motor planning ability in order to relearn old methods or relearn new methods of performing ADL. EVIRONMENTAL ADAPTATION Occupational therapist is more worried about how David will function effectively and independently in the home environment and to access the community. The occupational therapist will evaluate the need for a home assessment, taking into consideration the environmental barriers, specific impairments, risk of falls, and the needs of the patient/carer. The purpose of the assessment is to establish whether it is safe for David to return to their pre-stroke environment or see how the environment could be adapted to fit David.The assessment involves observing Davids ability to physically negotiate his environment and perform his usual activities. For instance, the occupational therapist may assess Davids ability to safely transfer from their bed or toilet, move on his wheel chair freely within the house, and cook within his kitchen OT APPLICATION TO STROKE The implications of stroke are extremely varied and may include difficulties in motor ability, perceptual-cognitive skills, emotional reactions and social functioning. Occupational therapists look beyond these health conditions and analyse the impact of an individuals specific pattern of component of problems on occupational performance (Molineux, 2004). For instance the left cerebral hemisphere, which is affected in the case of David, controls most functions on the right side of his body because of the decussating of motor fibres in the medulla. The stroke incidence in the case of David may produce symptoms discussed below: Vision and Visual Perception Stroke can also result in blind spot in the visual field usually on the right side to correct this, David will have to gain visual function or will employ compensatory strategies in order to resume previously performed ADL. Occupational therapists routinely screen for visual-perceptual impairments such as agnosia; visuospatial relations problems, eg, figure-ground, body scheme disorders, depth perception, and unilateral neglects, and impairments in constructional skills. [14] Other neurobehavioral changes, including praxis and acalculia, are commonly assessed in conjunction with visual-perceptual screening following a left hemisphere stroke. Occupational therapists will work on Visual and perceptual impairments in David by retraining in specific skills, teaching compensation techniques, substitution of unimpaired skills, or adapting the task or environment. [1] Methods will include visual scanning training [55] to assist David with a hemianopia or neglect to locate items more accurately within his house. The depth perception problems in David may be encouraged to hold the handrail for additional proprioceptive cues to safely negotiate stairs, as well as to pace themselves and go more slowly down a flight of stairs. The praxis condition of David [56] or motor planning problems affecting one upper limb may initially practice a range of remediation techniques involving feedback, cueing, and functional repetitive practice to overcome the impairment. If Davids impairment of the stroke-affected hand is resistant to remediation methods, the occupational therapist may teach Daivd to compensate by using the other, unaffected, upp er limb for tasks requiring greater precision such as gardening that he loves to do or washing his car, thus increasing the patients level of independence. Memory and Cognition The impact of the stroke on Davids memory, cognition, and executive skills can significantly affect his ability to participate in a rehabilitation program and to complete personal, domestic, leisure, and work-related tasks. [21] Difficulty in initiating regular tasks such as been a fire fighter, coaching his foot ball team, washing his car, gardening activities as he use to do before even socialising with the member of his community or preparing breakfast, or impulsiveness that poses safety risks for the individual are practical examples of the effects of these impairments. Sensory, Motor, and Upper Limb Function Occupational therapy interventions will address Davids changes in motor power, muscle tone, sensory loss, motor planning/praxis, fine motor coordination, and hand function, with the aim of regaining upper limb control and function. Daily upper limb movement facilitation and positioning, massage, elevation, and compression were employed to address muscle weakness and edema of the left upper limb. Education was provided for safety in the care of his arm and practical training in one-handed methods of completing daily tasks, including dressing, grooming, and eating. The occupational therapist will also assess Davids ability to plan, implement, and problem-solve tasks like making a simple meal, The OT may recommend the installation of grab rails in the shower and toilet, removal of a shower screen that limited safe access, purchase of a shower stool for seated showering as his balance remained impaired, and purchase of a lounge chair of a suitable height. Safely administering medications or prescribing a wheeled mobility tray for transporting meals and using the telephone to call for assistance. If David does not have the capacity to get out of bed, the occupational therapist trains family to safely operate an electric hoist or wheelchair. OT will continuously educate the patient and family members on the treatment program, this is essential for the smooth transition to his discharge. An occupational therapist will need to consult with a social worker to help David and his family apply for Medicaid or other support, establish if it is financially possible to consult others professionals. His cognitive impairment can be assessed during evaluation and treatment of occupational performance by focusing on the adaptive abilities of planning, judgment, problem solving and initiation. Depression is common with lesions in the left hemisphere as compared with the right hemisphere resulting in outbursts, anger or frustration when he cannot perform tasks that he was used to. These responses can further result in impaired personal interactions, inability to perform social and leisure activities or roles, and eventual experience social isolation. Emotional Counselling: Prior to Davids stroke, he and Helen both had clearly defined traditional roles in the family. One potential issue for the family unit, now that David is likely to require a long period of rehabilitation at home, will there be tension between him and Helen due to extreme role reversal? Have a full time worker and David believing that a man must be the breadwinner for his family. If not managed correctly, this tension could have repercussions on the childrens adjustment and could trigger feelings of guilt, isolation and resentment within Helen and Davids relationship. In order to avoid this, and to ensure maximum family unity, communication on coping strategies for the whole family is crucial. Openness between all family members about the severity of the illness, coping strategies, a were in this together attitude, adjustments to daily life and incorporating care into it are just a few things which will help quell feelings of anxiety, fear, depression and resent fulness. Therapeutic use of leisure could be employed to organise activities that provide social interaction, pleasure, entertainment, or diversion like taking for a football match, knowing well that David is very sociable and has great passion for football. Leisure is a medium through which a person is able to learn and rehearse a wide range of skills that will enable him to respond appropriately and adaptively in different situations. Conclusion To make available an activity to pass time or do a work out on a limb is not very complicated, but to facilitate an individual to engage in an activity that has purpose and meaningful for a client, and which help out in the improvement of performance skills, is the utmost art of the occupational therapist (Creek, 1998,p.27). Hence, an attempt has been made to focus on applying occupational therapy concepts, which is engagement of occupation and meaningful activities to enhance occupational performance as it relates to Davids health condition. Research has demonstrated that stroke survivors with a positive self-efficacy report higher quality of life and fewer depressive symptoms (Robinson-smith, 2002b). CMOP model was applied as relevant evidence base.

Frogs :: essays research papers

Frogs are amphibians in the order Anura. The order Anura is broken down into 22 different families of frogs and toads. Although they belong to the same order, frogs and toads are different in a lot of ways. Some of the more distinct differences are their skin and where they live. Frogs usually have smooth moist skin and toads usually have dry watery looking skin. Frogs spend most of their lives in or near water and toads spend more time on land. Amphibian means "double life." Frogs and toads each have two parts to their lives: when they live on water and when they live land. A frog's life starts in the water when it is hatched from an egg as a tadpole. A tadpole looks very different from an adult frog. A tadpole has a tail, no limbs, and breathes through gills. After a while the tadpole goes through metamorphosis. During the change the frog grows limbs, the tail disappears, it uses lungs to breathe, and it doesn't have to live in water anymore. As a tadpole, the frog feeds mostly on vegetation. The tadpoles have a small rasping mouth suited especially for scraping algea from the bottom of ponds. Depending on the species, it can take a few weeks to a year or more for the tadpoles to become fully grown. Not all frogs hatch as tadpoles. Some species of frogs hatch as froglets. Froglets look just like adult frogs but are a lot smaller. Froglets don't go through a metamophosis. Most species that hatch as froglets are found in dry places. Frogs who live in dry places where rains are seasonal have to grow up quickly because a tadpole will die if their temporary pond dries up. Adult frogs can live in water or on land, but it always needs to be near water so its respiratory organs don't dry out.

Light Paper -- essays research papers fc

Light is a kind of electromagnetic radiation. It is made up of vibrations between a certain group of frequencies. When light is given off from a source it spreads out over a larger area. Scientists are still dumbfounded by exactly what light is. When light hits a smooth or polished surface it "bounces" off at the same angle that it hit. Reflecting telescopes are made of concave mirrors and they have helped astronomers chart the universe because the mirrors interact with each other to magnify what is being observed. Refraction is when light bends as it goes through glass, water and other transparent objects that are denser than air. A prism is an instrument that spreads out a ray of light into the color spectrum. A lens is another instrument that uses the light refraction, but lenses are put to more practical uses (I’m not saying that a mirror isn’t practical enough.). ______________________________________________________________________ Welcome to the wonderful world of light, including the refraction and reflection of light. Refraction is the bending of light when it travels through a denser, or thicker material, such as water. Reflection is a bit different though; when light hits a smooth or polished surface it "bounces" off the surface at almost the same angle (Depending on how flat the surface is.). But before we get onto that, lets talk about light and exactly what it is. THE NATURE OF LIGHT Light is a kind of electromagnetic radiation, which means, that they are magnetic waves and particles which are caused by electricity. Light consists of very fast oscillations at a certain group of frequencies, that can be detected by the human eye. When light vibrates at different frequencies the eye sees different colors. When light is emitted, or given off, from a source such as the sun, it moves in straight lines, and starts to filter out into a broader area as it travels farther. If it is interrupted by an object it will have an alteration in its course. Many Physicists as well as scientists are still puzzled by the nature of light. Sir Isaac Newton, an English physicist and mathematician, thought light of as a series of particles, because it was apparent that light moved in a straight line. To explain refraction and reflection he b... ...ds of lenses, but these are the two basic ones. Lenses are put to many good uses such as refracting telescopes (Reflecting telescopes have concave mirrors), glasses, magnifiers, microscopes, and many other important things that we use in our every day lives. Light pays an important role in everyone’s lives, basically we couldn’t see without it; but it has also confused many scientists and physicists whether light is a wave or a particle. Light travels in a straight line and spreads out over a larger area, but if it is interrupted by something its course changes. One thing that can change the direction of light is a hard, polished surface, such as a mirror. When a light hits a mirror it "bounces" off it at the same angle that it hit, if the mirror is flat (which most are). Another thing that can interrupt the travel of a light ray is a denser material than it was already in. This is called refraction, which is the bending of light. Prisms and lenses are pieces of glass that are specially designed to refract light rays and put them to use. Light can be mysterious in many ways, but in other ways it can be useful. bibliography Encyclopedia Britanica 1999 Light Paper -- essays research papers fc Light is a kind of electromagnetic radiation. It is made up of vibrations between a certain group of frequencies. When light is given off from a source it spreads out over a larger area. Scientists are still dumbfounded by exactly what light is. When light hits a smooth or polished surface it "bounces" off at the same angle that it hit. Reflecting telescopes are made of concave mirrors and they have helped astronomers chart the universe because the mirrors interact with each other to magnify what is being observed. Refraction is when light bends as it goes through glass, water and other transparent objects that are denser than air. A prism is an instrument that spreads out a ray of light into the color spectrum. A lens is another instrument that uses the light refraction, but lenses are put to more practical uses (I’m not saying that a mirror isn’t practical enough.). ______________________________________________________________________ Welcome to the wonderful world of light, including the refraction and reflection of light. Refraction is the bending of light when it travels through a denser, or thicker material, such as water. Reflection is a bit different though; when light hits a smooth or polished surface it "bounces" off the surface at almost the same angle (Depending on how flat the surface is.). But before we get onto that, lets talk about light and exactly what it is. THE NATURE OF LIGHT Light is a kind of electromagnetic radiation, which means, that they are magnetic waves and particles which are caused by electricity. Light consists of very fast oscillations at a certain group of frequencies, that can be detected by the human eye. When light vibrates at different frequencies the eye sees different colors. When light is emitted, or given off, from a source such as the sun, it moves in straight lines, and starts to filter out into a broader area as it travels farther. If it is interrupted by an object it will have an alteration in its course. Many Physicists as well as scientists are still puzzled by the nature of light. Sir Isaac Newton, an English physicist and mathematician, thought light of as a series of particles, because it was apparent that light moved in a straight line. To explain refraction and reflection he b... ...ds of lenses, but these are the two basic ones. Lenses are put to many good uses such as refracting telescopes (Reflecting telescopes have concave mirrors), glasses, magnifiers, microscopes, and many other important things that we use in our every day lives. Light pays an important role in everyone’s lives, basically we couldn’t see without it; but it has also confused many scientists and physicists whether light is a wave or a particle. Light travels in a straight line and spreads out over a larger area, but if it is interrupted by something its course changes. One thing that can change the direction of light is a hard, polished surface, such as a mirror. When a light hits a mirror it "bounces" off it at the same angle that it hit, if the mirror is flat (which most are). Another thing that can interrupt the travel of a light ray is a denser material than it was already in. This is called refraction, which is the bending of light. Prisms and lenses are pieces of glass that are specially designed to refract light rays and put them to use. Light can be mysterious in many ways, but in other ways it can be useful. bibliography Encyclopedia Britanica 1999

Essays --

Centers for Disease Control and Prevention (CDC) estimates that each year roughly one in six Americans (48 million people), 128,000 will end up in the hospital and 3,000 will die of foodborne illness. Three hundred and sixty-five million dollars are spent annually on the Salmonella infection. There are 31 major foodborne pathogens that are known to cause foodborne illnesses. Foodborne illnesses are infections of the gastrointestinal tract caused by food that contains harmful bacteria, parasites, viruses or chemicals. The gastrointestinal tract is a serious of organs joined in a long, twisted tube from the mouth to the anus. The most common symptoms are vomiting, diarrhea, abdominal pain, fever and chills. Some chemicals affect the nervous system causing symptoms such as headache, numbness of the skin, blurring in the vision, weakness of body, dizziness, and paralysis. Most of Foodborne Illnesses happen suddenly and only last a short time, typically lasting one to seven days. A lot of people recover on their own without going to the doctors. But rarely, a foodborne illness may lead to more serious issues to a person such as dehydration, hemolytic uremic syndrome (HUS), and chronic including reactive arthritis, irritable bowel syndrome or long lasting health problems. However, there are some people who are most likely to develop foodborne illnesses such as infants, children, pregnant women, older adults, and people with weak immune systems. Raw foods of any animal origin such as raw meat and poultry, raw eggs, unpasteurized milk, and raw shellfish are most likely to be contaminated. Fruits and vegetables can also be contaminated if the fields were fertilized with animal waste and if the produce was cleaned with unclean water. Raw ... ...uch. Foods that need to be cooked should be cooked long enough at a high temperature to kill the harmful bacteria that may be on them. For roast, steaks, and chops of beef, veal, pork, and lamb should be cooked at 145 degrees. For ground beef, veal, pork, and lamb should be cooked at a temperature of 160 degrees. Poultry should be cooked at 165 degrees. Foodborne Illnesses can be prevented easily if you know what to look for and how to prevent it. Reducing the number of infections will require stronger actions to prevent food contamination at multiple steps from the farm to the table. If you reduce foodborne illnesses by 10%, you’ll be saving 5 million Americans each year from getting sick. The Arizona Department of Health Services predict that in year 2020, the Salmonella infection will have dropped by 25% and a 25% to 50% drop in the other top five infections.

Explore the Social and Political Factors

Explore the social and political factors that led to the formation of the national curriculum. The 1944 Education Act, put in place by the conservative president of the broad of education, R. A. Butler stated that there should be education for all, from primary all the way up to secondary education. That the duty of the local education authority should be one as to develop the spiritual, moral, mental and physical development of the community, that of school. However, during this time the only key requirements set out within the national curriculum based on what should be taught was for all schools to teach religious education.The national curriculum was not a guide for teacher to know what to teach, but rather the curriculum was largely determined by the teachers themselves, based on work topics commercially available within textbooks. Pupils were taught based on what was available rather than what was necessary to have a strong academic understanding. The curriculum for older pupil s tended to be based on examination syllabuses chosen by their teachers, again availability outweighing basic needs.There was limited influence from professional teaching bodies to introduce central direction of the curriculum allowing teachers to continue teaching an array of subjects and topics limited to resources of their textbooks. With such concern over falling standards of the education system within the UK, the early 1960s saw the Conservative minister of Education, David Eccles introduced a curriculum study group within the Department of education and Science. This group was then replace with the school council by Eccles successor Sir Edward Boyle in 1964 to look and develop the curriculum and education.The school council was formed with central and local government and teachers in order to oppose the accusation that the study group was self-ruled when governed by Eccles. The school council looked at new ways of teaching and assessing of subjects in order to create a consis tency. In the 1970s, concern rose again from the public, that the UK school system was not being well served. Under Shirley Williams as Labour Secretary of state, the Department of Education and Science and Her Majesty’s inspectors published papers on the curriculum issues, criticising both primary and econdary schools for their lack of balance in their curriculum and not accounting for changes occurring in society. In 1979 the Conservative Secretaries of State, Mark Carlisle, indicated that there should be a national consensus on a desirable framework for the curriculum following on from the Circular 14/77 report and review. This report led to Carlisle overseeing the abolition of the School Council and replacing it with the Curriculum and Development Committee and the Secondary Examinations council.Under Sir Keith Joseph as Secretary of State, 1985 saw the Better Schools White Paper recommended a proceeding with a nationally- agreed curriculum. In 1987 the Department of Educ ation and Science, under Kenneth Baker, issued a document that set out the foundation for a national curriculum. The document identified four key points: stability and consistency within the curriculum; a broad and balanced curriculum; support schools accountability and pupil attainment and aiding public understanding of the work of the schools.Following this, the 1988 Education Reform Act, passed by parliament set out the framework for the National Curriculum. Parliament’s key point in this development and centralisation of the curriculum was as follows: to promote the spiritual, moral, cultural and physical development of pupils which echoed the 1944 Education Act and to prepare pupils for the opportunities of adult life. The development of the National curriculum was overseen by two new advisory bodies, the National Curriculum council and the school Examination and Assessment Council.They sought expertise from a wide variety of educational backgrounds that drew on evidence and expertise throughout the education system emerging with a detailed framework for subject context which schools should be required to follow. The curriculum would be structured around Key Stages and be subject based, all subjects would be studied from age 5 up to age 16, covering the core subjects of English, Mathematics and science and foundation subjects of art, history, physical education, geography and music. Modern foreign languages would be taught from age 11.The syllabus would be set out in a Programme of study which would map out each subject at each Key Stage and include a scale of attainment levels to guide teacher’s assessment. Life and skills subjects were to be integrated within school teaching, including religious education and personal, social and health education. Testing within the National Curriculum was also implemented. These were drawn up by the Task Group on Assessment and Testing (TGAT). The TGAT sought to use a range of assessments that could be de livered and marked by teachers.Teacher’s assessments would be accompanied by national-administered standardised tests, known as key Stage Tests. These test results would then be published in performance tables to exhibit pupil’s levels of attainments. In 1989 the national curriculum was introduced into primary schools and was then rolled out across secondary throughout the 1990s. In 1991 key stage testing had began and by 1993 the inspection of schools was transferred over to Non-Ministerial Department of State from Her Majesty Inspectors and local authority inspection teams. The new inspection team was a independent body, the Office for Standards in Education (Ofsted).