CIGNA Company Essay

CIGNA is a major wellness insurance company. Its CIGNA behavioral Health covers 16 million Ameri slews in all 50 states and internationally. In addition, it supports a network of much than than 50,000 professionals who needed a constitution that chop-chop and automatically approved requests submitted by sufferrs, such(prenominal) as therapists, for additional patient cargon. CIGNA behavioral Healths trade processes for qualification approval determinations were supported in diametric locations using several different packet applications.Certain rules in white plague sometimes conflicted with each other, and familiarity was lost due to employee turnover. In addition, the rules were in inflexible if-then statements. Accessing and changing the rules was a slow, cumbersome, and expensive process. To slenderize the knowledge loss due to employee turnover and to development consistency and efficiency of rule maintenance, CIGNA Behavioral Health decided to adopt rule-based profound trunks that could automate decision-making situations. CIGNA chose Haley Authority knowledge heed (KM) software and Haley Rules intelligent system to frame a Web-based benefit management system named Provider eCare Online.How does it relate to this weeks course concepts?According to the book, this week we collect about long-term objectives and strategies, we also divulge business strategies. It talks about generic wine strategies and empyreal strategies. Include in the elevated strategies there is an innovation. Innovation is making some changes to increasing markets, this issue is like this. They constitute this system one undercoat is to shave the cost and knowledge loss, the other reason is that it can give them more markets to mete out their insurance, it is also convenience for populate to use this. At which conclusions do you arrive at from your analysis?According to the book, some firms meet it profitable to make innovation their grand outline. They seek to reap the initially gamy profits associated with customer acceptance of a new or greatly change product. For this insurance company, it build a system in order to solve problems and reap more money, it can reach my analysis.What are the main takeaways from the situation, your analysis, and your conclusions? In my opinions, by expressing business processes in English using Haley Rules, eCare specialists can implement changes to the rules whenever needed, in hours instead of weeks. The espousal of knowledge-based systems has helped CIGNA enhance operational efficiency and reduce costs. The tools of Haley Authority and Haley Rules in combination provide a convenient platform for the execution of instrument of such intelligent systems. So it is sincerely good system for them to get more money, it also can help people a lot.ReferenceJohn A. Pearce, Richard B. Robinson, strategy management, thirteenth edition. Cigna, cigna.com.