Video Games Essay Example | Topics and Well Written Essays - 500 words

Video Games - Essay Example With this, the company is also armed with more significant information relative to its competitors. The company capitalizes on its patent-pending technology and a wide network of exclusive publishers and developers. Massive is also capitalizes on the capability and experience of its management team, wide network, innovative ideas, and technological capability. The announcement of Microsoft last May formalized its acquisition of the in-game advertising pioneer. With its being a subsidiary of Microsoft, this brand equity is further enhanced while also increasing its reach and scope. Weaknesses. Prior to the acquisition by Microsoft, the major weakness of Massive Incorporated lies in its financial capability. As a start-up, the company lacked the much-needed financing to back its research and development program. It was also hard to take the risk of releasing new products without the financial muscle to back it up. Relative to its competitors, Massive lacks the capability of customizing it product offerings like what is being offered by Double Fusion. As opposed to IGA Worldwide, Massive's products are only applicable on a single platform. Opportunities.